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Flights - Spain

Spain

In 2024, the revenue of the Flights market in Spain is expected to reach €10.58bn.
Moreover, it is projected that the revenue will grow at an annual rate of 2.15%, resulting in a market volume of €11.52bn by 2028.
The number of users in this market is expected to increase to 14.66m users by 2028.
In 2024, the user penetration is estimated to be 28.2%, which is expected to increase to 31.0% by 2028.
The average revenue per user (ARPU) is projected to be €0.79k.
Furthermore, it is expected that 85% of the total revenue in the Flights market will be generated through online sales by 2028.
Interestingly, in terms of global comparison, China is expected to generate the most revenue with €125bn in 2024.
Spain's flight market is experiencing a shift towards low-cost carriers, with low-cost airlines accounting for a significant percentage of overall passenger traffic.

Key regions: Germany, China, Saudi Arabia, Malaysia, Thailand

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Analyst Opinion

The Flights market in Spain has been experiencing significant growth in recent years, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customer preferences in the Flights market in Spain have been shifting towards more affordable and convenient travel options. With the rise of low-cost carriers and online travel agencies, travelers are increasingly looking for budget-friendly flights and easy booking processes. This has led to a surge in demand for flights that offer competitive prices and flexible travel dates.

Trends in the market: One of the key trends in the Flights market in Spain is the increasing popularity of domestic travel. Spaniards are exploring their own country more than ever before, choosing to visit different regions and cities within Spain for their vacations. This trend has been fueled by the availability of affordable domestic flights, making it easier for people to travel within the country. Another trend in the market is the rise of international tourism in Spain. The country has always been a popular tourist destination, known for its rich culture, beautiful beaches, and vibrant cities. In recent years, there has been a significant increase in the number of international tourists visiting Spain, leading to a higher demand for flights to and from the country.

Local special circumstances: Spain's geographical location and its status as a major tourist destination have contributed to the growth of the Flights market. The country is strategically located in Europe, making it easily accessible from various parts of the world. Additionally, Spain's diverse attractions, including historical sites, natural landscapes, and vibrant cities, make it an attractive destination for both leisure and business travelers.

Underlying macroeconomic factors: The Flights market in Spain has also been influenced by underlying macroeconomic factors. Spain has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has resulted in more people being able to afford flights and travel, contributing to the growth of the market. Furthermore, Spain has made significant investments in its tourism infrastructure, including the expansion and renovation of airports across the country. This has improved connectivity and made it easier for airlines to operate flights to and from Spain. The government has also implemented policies to attract more tourists, such as visa facilitation and marketing campaigns, which have further boosted the Flights market. In conclusion, the Flights market in Spain is experiencing growth due to changing customer preferences, including a preference for affordable and convenient travel options. The market is also influenced by trends such as the increasing popularity of domestic travel and the rise of international tourism. Spain's geographical location, diverse attractions, and strong macroeconomic factors have contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.