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Car Rentals - Spain

Spain

Spain's Car Rentals market is expected to witness a surge in revenue, with projections estimating it to reach €1.06bn by 2024.
The market is expected to grow at an annual rate of 0.47% during 2024-2028, which will result in a market volume of €1.08bn by 2028.
The number of users in this market is expected to increase to 5.96m users by 2028, with user penetration projected to reach 12.6% by 2028 from 11.7% in 2024.
The Average Revenue Per User (ARPU) is expected to be €191.20.
Online sales are predicted to contribute 78% to the total revenue by 2028.
It is noteworthy that United States will generate the most revenue globally in this market, with a projected revenue of €27,830m in 2024.
Spain's car rental market is experiencing a shift towards eco-friendly vehicles, with companies like Europcar and Hertz offering electric and hybrid options.

Key regions: China, South America, Germany, United States, Malaysia

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Analyst Opinion

Car rentals in Spain have experienced significant growth in recent years, driven by changing customer preferences, market trends, and local special circumstances.

Customer preferences: Spanish consumers have shown a growing preference for flexible transportation options, which has contributed to the rise of the car rental market. Many individuals and families are opting for short-term rentals rather than owning a car, as it offers them the freedom to choose the type of vehicle they need for specific occasions without the long-term commitment and costs associated with car ownership. Additionally, tourists visiting Spain often prefer to rent a car to explore the country at their own pace and convenience.

Trends in the market: One of the key trends in the car rental market in Spain is the increasing popularity of online booking platforms and mobile applications. These platforms provide customers with a convenient way to compare prices, choose from a wide range of vehicles, and make reservations. The ease of access and transparent pricing offered by these platforms have made them a preferred choice for both domestic and international customers. Another trend in the market is the growing demand for eco-friendly and electric vehicles. With increasing awareness about environmental issues, many consumers are opting for car rental companies that offer sustainable transportation options. This trend is further supported by the government's initiatives to promote electric vehicles and reduce carbon emissions.

Local special circumstances: Spain's geography and diverse tourist attractions contribute to the growth of the car rental market. The country has a well-developed road infrastructure, making it easy for tourists and locals to travel between cities and explore different regions. Spain's popular tourist destinations, such as Barcelona, Madrid, and the Costa del Sol, attract millions of visitors each year who often prefer to rent a car for their convenience and flexibility. The country's strong tourism industry also plays a significant role in the car rental market. Spain is one of the most visited countries in the world, with a large number of international tourists arriving each year. These tourists often rely on car rentals to travel to various attractions and explore the country's cultural and natural heritage.

Underlying macroeconomic factors: Spain's improving economy has had a positive impact on the car rental market. As the country recovers from the economic crisis of the late 2000s, consumer confidence has increased, leading to higher disposable incomes and greater spending on leisure activities, including car rentals. Additionally, Spain's low interest rates and favorable financing options have made it easier for car rental companies to expand their fleets and offer competitive prices to customers. The availability of affordable financing has also encouraged individuals and businesses to enter the car rental market, leading to increased competition and innovation. In conclusion, the car rental market in Spain has experienced significant growth due to changing customer preferences, market trends, and local special circumstances. The increasing preference for flexible transportation options, the popularity of online booking platforms, and the demand for eco-friendly vehicles have all contributed to the market's expansion. Spain's geography, strong tourism industry, and improving economy have also played a significant role in driving the growth of the car rental market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.