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Ride-hailing - China

China

China is projected to generate the highest revenue in the Ride-hailing market, with an estimated €58.68bn in 2024.
This figure is expected to increase at an annual growth rate of 11.80%, resulting in a projected market volume of €91.69bn by 2028.
The number of users in this market is also expected to increase China, reaching 0.58bn users by 2028.
The user penetration rate is projected to rise from 36.1% in 2024 to 40.9% by 2028.
The average revenue per user (ARPU) is expected to remain steady at €113.60.
The Ride-hailing market is an online-only market.
It is worth noting that, in global comparison, China is expected to generate the most revenue in the Ride-hailing market.
China's Ride-hailing market is dominated by Didi Chuxing, which has successfully pushed out Uber and holds a majority market share.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in China has witnessed significant growth and development in recent years.

Customer preferences: Chinese consumers have shown a strong preference for ride-hailing services due to their convenience and affordability. With the rise of smartphone usage and the increasing penetration of internet services, more and more consumers are opting for ride-hailing platforms as a convenient and efficient mode of transportation. Additionally, the ability to track the location of the driver and the option to pay digitally have further enhanced the appeal of ride-hailing services in China.

Trends in the market: One of the key trends in the ride-hailing market in China is the increasing competition among the major players. Companies like Didi Chuxing, Meituan Dianping, and Alibaba-backed AutoNavi have been aggressively expanding their services and offerings to capture a larger market share. This has led to intense price competition and the introduction of new features and services to attract customers. Another trend in the market is the growing popularity of bike-sharing services. Many ride-hailing platforms in China have integrated bike-sharing options into their apps, allowing users to conveniently switch between different modes of transportation. This trend is driven by the increasing emphasis on sustainability and the need for eco-friendly transportation solutions.

Local special circumstances: China's vast population and rapid urbanization have contributed to the growth of the ride-hailing market. The country's large cities, such as Beijing, Shanghai, and Guangzhou, have high population densities and heavy traffic congestion. As a result, many residents prefer ride-hailing services over owning a car or using public transportation. Additionally, the Chinese government has implemented favorable policies to support the growth of the ride-hailing industry, further boosting its development.

Underlying macroeconomic factors: China's robust economic growth and rising disposable incomes have also played a significant role in the development of the ride-hailing market. As more people have access to smartphones and internet services, the demand for convenient and affordable transportation options has increased. Furthermore, the government's push towards a digital economy and the adoption of cashless payment systems have created a conducive environment for the growth of ride-hailing services in China. In conclusion, the ride-hailing market in China has experienced rapid growth due to customer preferences for convenience and affordability. The market is characterized by intense competition among major players and the integration of bike-sharing services. China's large population, rapid urbanization, favorable government policies, and strong macroeconomic factors have all contributed to the development of this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.