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Ride-hailing - Europe

Europe

Europe is projected to see a significant growth in revenue for the Ride-hailing market.
By 2024, the projected revenue is estimated to reach €18.03bn.
Moreover, the market is expected to show an annual growth rate (CAGR 2024-2029) of 4.40%, resulting in a projected market volume of €22.36bn by 2029.
The number of users in this market is also expected to rise, reaching 194.30m users by 2029.
It is projected that user penetration will increase from 19.9% in 2024 to 23.1% by 2029.
The average revenue per user (ARPU) is also expected to grow, amounting to €107.50.
The Ride-hailing market is an online-only market.
In terms of global comparison, China is expected to generate the most revenue in the Ride-hailing market, with a projected revenue of €55,230m in 2024.
However, in Europe is expected to experience a significant growth in this market, with promising projections for the upcoming years.
In France, ride-hailing services face strict regulations and strong opposition from traditional taxi drivers.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

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Analyst Opinion

The Ride-hailing market in Europe has experienced significant growth and development in recent years.

Customer preferences: One of the main reasons for the growth of the Ride-hailing market in Europe is the changing preferences of customers. With the rise of smartphones and the increasing use of technology in everyday life, customers are looking for convenient and efficient ways to travel. Ride-hailing services provide a convenient alternative to traditional taxis, allowing customers to easily book a ride and track its progress in real-time. This level of convenience has made ride-hailing services increasingly popular among customers in Europe.

Trends in the market: One of the key trends in the Ride-hailing market in Europe is the increasing competition among ride-hailing companies. As the market has grown, more companies have entered the space, offering customers a wider range of options to choose from. This competition has led to lower prices and improved services, as companies strive to attract and retain customers. Additionally, ride-hailing companies have been expanding their services to include other forms of transportation, such as e-scooters and bike-sharing, in order to provide customers with even more options for their travel needs.

Local special circumstances: While the overall trends in the Ride-hailing market in Europe are similar across countries, there are some local special circumstances that impact the market in specific countries. For example, in countries with strict regulations on ride-hailing services, such as Germany, the market has faced more challenges in terms of expansion and growth. On the other hand, countries with more relaxed regulations, such as the United Kingdom, have seen a faster adoption of ride-hailing services. Additionally, cultural factors can also influence the popularity of ride-hailing services. For example, in countries where car ownership is less common, such as the Netherlands, ride-hailing services have gained popularity as a convenient alternative to owning a car.

Underlying macroeconomic factors: The growth of the Ride-hailing market in Europe is also influenced by underlying macroeconomic factors. For example, the overall economic growth in Europe has led to an increase in disposable income, allowing more people to afford ride-hailing services. Additionally, the rise of the gig economy and flexible working arrangements has created a larger pool of potential drivers for ride-hailing companies, ensuring a steady supply of drivers to meet the growing demand. Furthermore, the increasing urbanization in Europe has led to higher congestion and limited parking spaces in cities, making ride-hailing services a more attractive option for customers. In conclusion, the Ride-hailing market in Europe has experienced significant growth and development due to changing customer preferences, increasing competition among ride-hailing companies, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer preferences evolve, the ride-hailing market in Europe is expected to continue its growth trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.