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Car Rentals - Europe

Europe

By 2024, the Car Rentals market in Europe is estimated to generate revenue of €15.91bn.
The revenue is expected to grow annually at a rate of 3.14% from 2024 to 2029, resulting in the market volume of €18.57bn by 2029.
The projected number of users in the Car Rentals market is 72.06m users by 2029.
In 2024, the expected user penetration is 7.5%, which is projected to increase to 8.6% by 2029.
The average revenue per user (ARPU) is expected to be €252.60.
The Car Rentals market is projected to generate 73% of total revenue through online sales by 2029.
Comparing globally, the highest revenue in the Car Rentals market is expected to be generated in United States, with €29,240m in revenue projected for 2024.
In Germany, the car rental market is experiencing increased demand for electric and hybrid vehicles.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in Europe is experiencing significant growth and development in recent years.

Customer preferences: Customers in Europe are increasingly opting for car rentals as a convenient and flexible mode of transportation. The rise in international travel and tourism has contributed to the growing demand for car rentals, as tourists prefer the freedom to explore different destinations at their own pace. Additionally, the rise of ride-hailing services has also influenced customer preferences, as many travelers prefer the privacy and convenience of having their own vehicle.

Trends in the market: One of the key trends in the European car rentals market is the increasing popularity of online booking platforms. Customers now have the option to compare prices, read reviews, and book their car rentals online, making the process more convenient and transparent. This trend has also led to increased competition among car rental companies, as they strive to offer competitive prices and attractive deals to attract customers. Another trend in the market is the growing emphasis on sustainability and eco-friendly practices. Many car rental companies in Europe are now offering electric and hybrid vehicles as part of their fleet, in response to the increasing demand for environmentally-friendly transportation options. This trend is driven by both customer preferences for sustainable travel options and government initiatives to reduce carbon emissions.

Local special circumstances: The car rentals market in Europe is influenced by various local factors. For example, in tourist hotspots such as Spain and Italy, the demand for car rentals is driven by the large number of tourists visiting popular attractions and exploring the countryside. On the other hand, in densely populated cities like London and Paris, car rentals are often used by locals for short trips or special occasions, as owning a car in the city can be expensive and inconvenient.

Underlying macroeconomic factors: The growth of the car rentals market in Europe can be attributed to several macroeconomic factors. The overall economic growth in the region has led to an increase in disposable income, allowing more people to afford car rentals. Furthermore, the rise of the sharing economy has also contributed to the growth of the car rentals market, as individuals are more open to renting assets rather than owning them. In conclusion, the car rentals market in Europe is experiencing significant growth and development due to changing customer preferences, technological advancements, and underlying macroeconomic factors. The increasing popularity of online booking platforms and the emphasis on sustainability are driving the market trends, while local factors and economic growth are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.