Shared Mobility - Europe

Europe

Europe is projected to reach a revenue of €335,500.00m in the Shared Mobility market by 2024.
The revenue is expected to grow annually at a rate of 2.94% from 2024 to 2029, resulting in a projected market volume of €387,800.00m by 2029.
Among all Shared Mobility markets, Flights are expected to hold the largest market share with a projected market volume of €135,200.00m in 2024.
The number of users in the Public Transportation market is expected to amount to 561.70m users by 2029.
In 2024, user penetration is expected to be 85.0%, which is projected to hit 91.5% by 2029.
The average revenue per user (ARPU) is expected to be €467.60.
By 2029, 64% of the total revenue in the Shared Mobility market will be generated through online sales.
In comparison to other countries, China is expected to generate the most revenue with €338bn in 2024.
In Germany, car-sharing services have gained popularity due to strict environmental regulations and a preference for urban living.

Key regions: United States, Saudi Arabia, Germany, Malaysia, India

Definition:

The Shared Mobility market encompasses a diverse range of long- and short-distance mobility services. As the world moves towards a more connected and digital era, the Shared Mobility market is central to driving innovation, collaboration, and the development of intelligent transportation systems.

Structure:

The market consists of eleven further markets. These include the following markets:

The Car Rentals market contains vehicle rentals that have been booked in person, by telephone via the internet or an app.
The Car-sharing market includes professionally run car-sharing services that provide on-demand access vehicles, allowing users to rent cars for short periods, e.g., by minute or hour.
The Bike-sharing market contains short-term bike-sharing services. Bicycles can be found in the provider’s business zone where they are either parked at designated stations or freely distributed without fixed docks.
The Ride-hailing market encompasses on-demand transportation services facilitated through mobile apps or online platforms. This market covers both private vehicle rides and taxi services, all booked exclusively online.
The Taxi market covers exclusively traditional taxi services booked offline, typically via street hailing or phone calls.
The Flights market contains air travel bookings regardless of the purchase channel, such as an airline's website or a travel agency.
In the Public Transportation market, revenues generated by ticket sales from public transportation companies are considered.

Additional Information:

The main performance indicators of the Shared Mobility market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Región

Comparación de regiones

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Analyst Opinion

The Shared Mobility market in Europe is experiencing a significant shift in consumer behavior and transportation choices.

Customer preferences: Customers in Europe are increasingly valuing convenience, affordability, and sustainability when it comes to transportation options. Shared Mobility services such as ride-hailing, car-sharing, and bike-sharing are gaining popularity due to their flexibility and cost-effectiveness. Additionally, the growing environmental consciousness among consumers is driving the demand for eco-friendly transportation solutions.

Trends in the market: In countries like Germany and France, the Shared Mobility market is witnessing a surge in innovative services such as electric scooter rentals and peer-to-peer car-sharing platforms. These trends are reshaping the traditional transportation landscape and providing consumers with a wide range of mobility options to choose from. Moreover, partnerships between Shared Mobility providers and public transportation agencies are becoming more common, offering seamless multimodal experiences to users.

Local special circumstances: In cities like Amsterdam and Copenhagen, where cycling is deeply ingrained in the local culture, bike-sharing services have seen remarkable success. The flat terrain, extensive bike lanes, and bike-friendly infrastructure make these cities ideal for promoting shared bicycle schemes. On the other hand, in congested urban areas like London and Paris, ride-hailing services have become a popular choice for residents and tourists looking to navigate through traffic quickly and conveniently.

Underlying macroeconomic factors: The economic stability and technological advancement in Europe have played a crucial role in the growth of the Shared Mobility market. Increasing smartphone penetration and the rise of digital payment systems have made it easier for consumers to access and pay for shared transportation services. Furthermore, regulatory support from governments in promoting sustainable mobility solutions has created a favorable environment for Shared Mobility providers to expand their operations across the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.