Market Insights Digital eServices Online Gambling

Online Sports Betting - Central America

Central America

Revenue in the Online Sports Betting market is projected to reach €89.77m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.30%, resulting in a projected market volume of €114.60m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 220.4k users by 2028.
User penetration will be 0.3% in 2024 and is expected to hit 0.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.51k.
In global comparison, most revenue will be generated in Australia (€8,920.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Central America is experiencing significant growth and development due to various factors.

Customer preferences: In Central America, there is a growing interest in online sports betting among customers. This can be attributed to several factors such as the increasing popularity of sports, the convenience of online platforms, and the desire for entertainment and excitement. Customers are drawn to the ease of placing bets online and the availability of a wide range of sports events to bet on. Additionally, the potential for winning money adds to the appeal of online sports betting for many customers in Central America.

Trends in the market: One of the key trends in the online sports betting market in Central America is the rise of mobile betting. With the increasing penetration of smartphones and internet access, more customers are using their mobile devices to place bets on sports events. This trend is driven by the convenience and accessibility of mobile betting platforms, allowing customers to place bets anytime and anywhere. Another trend in the market is the expansion of online sports betting platforms. As more customers in Central America show interest in online sports betting, there is a growing number of platforms that cater to this demand. These platforms offer a wide range of sports events, competitive odds, and user-friendly interfaces to attract and retain customers.

Local special circumstances: Central America has a strong passion for sports, particularly football (soccer). This passion for sports contributes to the popularity of online sports betting in the region. Football matches, both local and international, attract a large number of bettors who are eager to support their favorite teams and players. The excitement and thrill of the game, combined with the opportunity to win money, make online sports betting an appealing activity for many in Central America.

Underlying macroeconomic factors: The growth of the online sports betting market in Central America is also influenced by underlying macroeconomic factors. Economic stability and increasing disposable income in the region have contributed to the growth of the online sports betting industry. As the economy improves, more people have the financial means to participate in online sports betting and are willing to spend money on this form of entertainment. Additionally, advancements in technology and the expansion of internet infrastructure have made it easier for customers in Central America to access online sports betting platforms, further driving market growth. Overall, the Online Sports Betting market in Central America is developing rapidly due to customer preferences for convenience and entertainment, the rise of mobile betting, the expansion of online platforms, the passion for sports in the region, and underlying macroeconomic factors such as economic stability and technological advancements. These factors are expected to continue driving the growth of the market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.