Market Insights Digital eServices Online Gambling

Online Casinos - Central America

Central America

Revenue in the Online Casinos market is projected to reach €77.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.83%, resulting in a projected market volume of €96.76m by 2028.
In the Online Casinos market, the number of users is expected to amount to 142.0k users by 2028.
User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.57k.
In global comparison, most revenue will be generated in the United States (€6,989.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

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Analyst Opinion

The Online Casinos market in Central America has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Central America are increasingly turning to online casinos for their gambling needs due to the convenience and accessibility they offer. Online casinos provide a wide range of games that can be played from the comfort of one's own home or on the go, eliminating the need to visit physical casinos. Additionally, online casinos often offer attractive bonuses and promotions, further incentivizing customers to choose them over traditional brick-and-mortar establishments.

Trends in the market: One of the key trends in the Central American online casinos market is the increasing adoption of mobile gambling. With the proliferation of smartphones and improved internet connectivity, more and more customers are using their mobile devices to access online casinos. This trend is expected to continue as mobile technology continues to advance and become more affordable. Another trend in the market is the growing popularity of live dealer games. Live dealer games allow customers to play against real dealers in real-time, providing a more immersive and interactive gambling experience. This trend is driven by the desire for a more authentic casino experience and is expected to contribute to the growth of the online casinos market in Central America.

Local special circumstances: Central America is home to several countries with a significant tourism industry, which has contributed to the growth of the online casinos market. Many tourists visit the region for its natural beauty and cultural attractions, and online casinos provide an additional form of entertainment for these visitors. Furthermore, some countries in Central America have favorable regulations and tax policies for online gambling, attracting international operators to establish a presence in the region.

Underlying macroeconomic factors: The growth of the online casinos market in Central America is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes in the region have increased the spending power of consumers, allowing them to allocate more funds towards leisure activities such as online gambling. Additionally, the region's relatively young population and high internet penetration rates contribute to the growing customer base for online casinos. In conclusion, the Online Casinos market in Central America is experiencing growth due to changing customer preferences, such as the increasing adoption of mobile gambling and the popularity of live dealer games. Local special circumstances, such as the region's tourism industry and favorable regulations, also contribute to the market's development. Underlying macroeconomic factors, including economic growth and rising disposable incomes, further support the growth of the online casinos market in Central America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.