Market Insights Digital eServices Online Gambling

Online Sports Betting - Bulgaria

Bulgaria

Revenue in the Online Sports Betting market is projected to reach €60.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.59%, resulting in a projected market volume of €72.02m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 251.0k users by 2028.
User penetration will be 3.4% in 2024 and is expected to hit 3.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €266.30.
In global comparison, most revenue will be generated in Australia (€8,955.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Bulgarian customers have shown a growing interest in online sports betting due to its convenience and accessibility. The shift from traditional brick-and-mortar betting shops to online platforms has been driven by the desire for a more seamless and user-friendly experience. Additionally, the availability of a wide range of sports events and betting options has attracted a diverse customer base, including both casual bettors and avid sports enthusiasts.

Trends in the market: One of the key trends in the Bulgarian online sports betting market is the increasing popularity of live betting. Customers are now able to place bets on ongoing matches and events, adding an element of excitement and engagement to their betting experience. This trend has been fueled by advancements in technology and the widespread adoption of mobile devices, enabling customers to access betting platforms anytime and anywhere. Another trend in the market is the growing interest in virtual sports betting. Virtual sports offer a unique and fast-paced betting experience, with virtual matches and events taking place at regular intervals. This type of betting appeals to customers who enjoy the thrill of immediate results and the opportunity to bet on a variety of virtual sports, such as football, horse racing, and tennis.

Local special circumstances: Bulgaria has a well-established regulatory framework for online sports betting, which has contributed to the growth of the market. The Bulgarian government has implemented strict licensing requirements and regulations to ensure the integrity and fairness of the betting industry. This has created a sense of trust and confidence among customers, encouraging them to engage in online sports betting. Furthermore, the Bulgarian market benefits from a strong sporting culture, with a passionate fan base for various sports. This enthusiasm for sports creates a favorable environment for the growth of online sports betting, as customers are eager to engage with their favorite teams and athletes through betting.

Underlying macroeconomic factors: The growth of the online sports betting market in Bulgaria is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and discretionary spending. This has allowed customers to allocate a portion of their income towards recreational activities, including online sports betting. Additionally, the widespread availability of high-speed internet and the increasing penetration of smartphones have made online sports betting more accessible to a larger segment of the population. This has facilitated the growth of the market, as customers can easily access betting platforms and place bets from the comfort of their own homes. In conclusion, the Online Sports Betting market in Bulgaria is developing rapidly due to changing customer preferences, emerging trends such as live betting and virtual sports, local special circumstances including a well-regulated environment and a strong sporting culture, as well as underlying macroeconomic factors such as economic growth and technological advancements.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.