Online Gambling - Bulgaria

  • Bulgaria
  • Revenue in the Online Gambling market is projected to reach €136.60m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.42%, resulting in a projected market volume of €168.70m by 2028.
  • The Online Sports Betting market has a projected market volume of €60.81m in 2024.
  • In global comparison, most revenue will be generated in the United States (€21,360.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €411.00 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 377.3k users by 2028.
  • User penetration in the Online Gambling market will be at 4.9% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Comparación de regiones

Analyst Opinion

The Online Gambling market in Bulgaria has been experiencing significant growth in recent years.

Customer preferences:
Bulgarian customers have shown a strong preference for online gambling, as it offers convenience and accessibility. The rise in smartphone usage has also contributed to the popularity of online gambling, as it allows customers to play anytime and anywhere. Additionally, the availability of a wide range of games and betting options has attracted customers who are looking for variety and entertainment.

Trends in the market:
One of the key trends in the Bulgarian online gambling market is the increasing popularity of sports betting. Bulgarians have a strong passion for sports, particularly football, and this has translated into a growing demand for sports betting. The availability of live betting options, where customers can place bets while the game is in progress, has further fueled the growth of this segment. Another trend in the market is the emergence of online casinos. While sports betting remains the dominant segment, online casinos have gained traction in recent years. This can be attributed to the growing number of online casino operators entering the Bulgarian market, offering a wide range of games such as slots, roulette, and blackjack. The convenience of playing casino games from the comfort of home has appealed to many customers.

Local special circumstances:
The Bulgarian government has implemented regulations to ensure the integrity and transparency of the online gambling market. This has helped to build trust among customers and has attracted reputable operators to enter the market. The licensing process for online gambling operators is strict, requiring them to meet certain criteria and adhere to responsible gambling practices.

Underlying macroeconomic factors:
Bulgaria's growing economy and increasing disposable income have played a role in the development of the online gambling market. As more Bulgarians have access to the internet and disposable income to spend on leisure activities, the demand for online gambling has increased. Additionally, the country's favorable tax regime for online gambling operators has encouraged investment in the market. In conclusion, the Online Gambling market in Bulgaria has experienced significant growth due to customer preferences for convenience and variety, the popularity of sports betting, and the emergence of online casinos. The strict regulations and favorable tax regime have also contributed to the market's development. With the continued growth of the economy and increasing disposable income, the online gambling market in Bulgaria is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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