Market Insights Digital eServices Online Gambling

Online Lottery - Lithuania

Lithuania

Revenue in the Online Lottery market is projected to reach €158.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.96%, resulting in a projected market volume of €191.90m by 2028.
In the Online Lottery market, the number of users is expected to amount to 48.4k users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €4.12k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Lithuania has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms due to the convenience and accessibility they offer. Additionally, the market has been influenced by several trends, including the increasing use of mobile devices for online gambling and the introduction of new lottery games. Local special circumstances, such as the government's efforts to regulate the online gambling industry, have also played a role in shaping the market. Furthermore, underlying macroeconomic factors, such as the country's economic growth and increasing disposable income, have contributed to the development of the Online Lottery market in Lithuania.

Customer preferences: Customer preferences in the Online Lottery market in Lithuania have shifted towards online platforms. This can be attributed to the convenience and accessibility that online platforms offer. Players can now participate in lottery games from the comfort of their own homes and at any time that suits them. The availability of a wide range of lottery games online has also contributed to the growing popularity of online platforms. Players have more options to choose from, including international lotteries, which were previously inaccessible.

Trends in the market: One of the key trends in the Online Lottery market in Lithuania is the increasing use of mobile devices for online gambling. With the widespread adoption of smartphones and tablets, players can now access lottery games on the go. This trend has been further accelerated by the development of mobile applications specifically designed for lottery games. The convenience of playing on mobile devices appeals to a wide range of players, particularly younger generations who are more tech-savvy. Another trend in the market is the introduction of new lottery games. Online platforms are constantly innovating to attract and retain customers. This includes the introduction of new and exciting lottery games with unique features. These games often offer higher jackpots and more frequent draws, which appeal to players looking for bigger and more frequent wins. The introduction of new lottery games helps to keep the market fresh and engaging for players.

Local special circumstances: The Online Lottery market in Lithuania is influenced by local special circumstances, such as government regulations. The Lithuanian government has been actively working to regulate the online gambling industry to ensure fair play and protect players. This includes licensing requirements for online operators and the establishment of responsible gambling measures. These regulations help to create a safe and trustworthy environment for players, which in turn promotes the growth of the Online Lottery market.

Underlying macroeconomic factors: The growth of the Online Lottery market in Lithuania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in increasing disposable income for many individuals. As a result, more people have the financial means to participate in lottery games and are willing to spend money on online platforms. The growth of the Online Lottery market is also supported by the country's high internet penetration rate, which ensures a large potential customer base for online platforms. In conclusion, the Online Lottery market in Lithuania is developing due to shifting customer preferences towards online platforms, the increasing use of mobile devices for online gambling, the introduction of new lottery games, government regulations, and underlying macroeconomic factors such as economic growth and increasing disposable income. These factors combined have created a favorable environment for the growth of the Online Lottery market in Lithuania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.