Market Insights Digital eServices Online Education

Professional Certificates - Lithuania

Lithuania

Revenue in the Professional Certificates market is projected to reach €2.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.03%, resulting in a projected market volume of €2.92m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 56.2k users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 2.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €50.74.
In global comparison, most revenue will be generated in the United States (€1,795.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Professional Certificates market in Lithuania has been experiencing significant growth in recent years.

Customer preferences: Lithuanian professionals have shown a strong preference for acquiring professional certificates to enhance their skills and advance their careers. This trend can be attributed to the increasing competitiveness in the job market, where individuals are seeking ways to differentiate themselves from their peers. Professional certificates provide a tangible proof of expertise and can give professionals a competitive edge when applying for job opportunities or seeking promotions. Additionally, the convenience of online learning platforms has made it easier for individuals to access and complete professional certificate programs, further driving the demand for such credentials.

Trends in the market: One of the key trends in the Professional Certificates market in Lithuania is the growing popularity of certificates in the fields of technology and digital skills. With the rapid advancement of technology and the increasing digitalization of industries, professionals are recognizing the need to upskill or reskill in order to stay relevant in the job market. Certificates in areas such as data analysis, cybersecurity, and software development are in high demand as companies seek professionals with these specialized skills. Furthermore, the rise of remote work and the gig economy has also contributed to the demand for certificates in digital skills, as individuals seek to establish themselves as independent contractors or freelancers. Another trend in the market is the increasing recognition and acceptance of professional certificates by employers. In the past, academic degrees were often seen as the primary qualification for job candidates. However, employers are now placing more value on practical skills and industry-specific knowledge, which can be demonstrated through professional certificates. This shift in hiring preferences has led to a greater demand for certificates and has encouraged professionals to pursue these credentials to improve their employability.

Local special circumstances: Lithuania has a highly educated workforce, with a strong emphasis on continuous learning and professional development. The country has a well-established education system that promotes lifelong learning, and this cultural mindset has translated into a high demand for professional certificates. Additionally, Lithuania has a growing startup ecosystem and a thriving technology sector, which has further fueled the demand for certificates in technology-related fields.

Underlying macroeconomic factors: The growth of the Professional Certificates market in Lithuania can be attributed to several macroeconomic factors. Firstly, the country has seen steady economic growth in recent years, which has created a favorable environment for professional development and career advancement. As the economy expands, professionals are seeking ways to enhance their skills and increase their earning potential. Furthermore, Lithuania has been actively promoting itself as a hub for foreign investment and entrepreneurship. This has attracted multinational companies and startups to the country, leading to a greater demand for professionals with specialized skills. As a result, individuals are turning to professional certificates to gain a competitive advantage in the job market and to meet the specific skill requirements of these companies. In conclusion, the Professional Certificates market in Lithuania is experiencing growth due to customer preferences for upskilling and reskilling, particularly in the fields of technology and digital skills. The increasing recognition of certificates by employers and the local emphasis on continuous learning also contribute to the market's development. The favorable macroeconomic factors, such as economic growth and the influx of foreign investment, further support the demand for professional certificates in Lithuania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.