Market Insights Digital eServices Event Tickets

Cinema Tickets - Nigeria

Nigeria

Revenue in the Cinema Tickets market is projected to reach €23.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.56%, resulting in a projected market volume of €27.29m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 3.0m users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €8.45.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Cinema Tickets market in Nigeria is experiencing significant growth and development.

Customer preferences: Nigerian consumers are increasingly interested in cinema experiences, as they seek entertainment options beyond traditional television and online streaming platforms. Going to the movies has become a popular social activity, especially among the younger population. Moviegoers value the immersive experience of watching films on the big screen, along with the opportunity to enjoy high-quality audio and visual effects. Additionally, the availability of a wide range of movie genres and the introduction of local content have further fueled the demand for cinema tickets in Nigeria.

Trends in the market: One notable trend in the Nigerian Cinema Tickets market is the increasing number of cinema complexes and screens across the country. Both local and international cinema chains have been expanding their presence in Nigeria, opening new theaters in major cities. This expansion is driven by the growing demand for cinema experiences and the potential for increased revenue. Furthermore, technological advancements in cinema projection and audio systems have enhanced the overall movie-watching experience, attracting more customers to theaters. Another trend in the market is the rise of blockbuster films and the popularity of Nigerian movies, commonly known as Nollywood films. Nigerian filmmakers have gained international recognition, and their movies are increasingly being screened in cinemas worldwide. This has created a sense of pride among Nigerians, who are now more inclined to watch these movies in theaters to support their local film industry. The success of Nollywood films has also attracted foreign filmmakers to collaborate with Nigerian actors and production companies, further boosting the demand for cinema tickets.

Local special circumstances: Nigeria's large population and growing middle class are key factors contributing to the development of the Cinema Tickets market. With a population of over 200 million people, there is a significant potential customer base for cinema operators. Additionally, the rising middle class in Nigeria has more disposable income to spend on leisure activities, including going to the movies. This demographic shift has created a favorable environment for the growth of the Cinema Tickets market.

Underlying macroeconomic factors: The Nigerian economy has been experiencing steady economic growth, which has positively impacted consumer spending power. As the economy continues to expand, more Nigerians are able to afford cinema tickets and other entertainment expenses. Furthermore, the government's efforts to improve infrastructure, such as road networks and electricity supply, have made it easier for cinema operators to establish and operate theaters across the country. These macroeconomic factors have created a conducive environment for the development and growth of the Cinema Tickets market in Nigeria. In conclusion, the Cinema Tickets market in Nigeria is witnessing significant growth due to the preferences of customers for immersive cinema experiences, the availability of a wide range of movies, and the rise of Nollywood films. The expansion of cinema complexes and screens, along with the country's large population and growing middle class, are key factors driving this growth. The underlying macroeconomic factors, such as steady economic growth and improved infrastructure, have also contributed to the development of the Cinema Tickets market in Nigeria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.