Market Insights Digital eServices Dating Services

Casual Dating - Nigeria

Nigeria

Revenue in the Casual Dating market is projected to reach €1.22m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -3.91%, resulting in a projected market volume of €1.04m by 2028.
In the Casual Dating market, the number of users is expected to amount to 360.4k users by 2028.
User penetration will be 0.1% in 2024 and is expected to hit 0.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.82.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

Casual dating has become increasingly popular in Nigeria, with more and more people seeking casual relationships and encounters. This trend can be attributed to several factors, including changing social norms, increased internet penetration, and a growing urban population.

Customer preferences: Nigerians, particularly the younger generation, are increasingly open to casual dating and are actively seeking out these types of relationships. This shift in customer preferences can be attributed to a variety of factors. Firstly, there has been a gradual shift in societal norms, with more acceptance of non-traditional relationships and a decrease in the stigma associated with casual dating. Additionally, the younger generation is becoming more independent and focused on personal goals, leading to a desire for less commitment and more freedom in their relationships.

Trends in the market: One of the key trends in the casual dating market in Nigeria is the increasing use of online platforms and dating apps. These platforms provide a convenient and discreet way for individuals to connect with others who are seeking similar casual relationships. The widespread availability of smartphones and affordable internet access has contributed to the popularity of these platforms, making it easier for people to meet and interact with potential partners. Another trend in the market is the rise of casual dating events and meetups. These events provide a safe and controlled environment for individuals to meet and connect with others who are interested in casual relationships. They often include activities such as speed dating, group outings, and themed parties, creating a fun and relaxed atmosphere for participants.

Local special circumstances: Nigeria's growing urban population and increasing internet penetration have played a significant role in the development of the casual dating market. As more people move to cities in search of better opportunities, they are exposed to a wider range of lifestyles and ideas, including the concept of casual dating. Additionally, the availability of affordable smartphones and internet access has made it easier for individuals to connect with others and explore casual relationships.

Underlying macroeconomic factors: Nigeria's growing economy and rising middle class have also contributed to the development of the casual dating market. As people's disposable incomes increase, they have more resources to spend on leisure activities, including dating. This has created a demand for casual dating services and events, as individuals seek to explore new experiences and meet like-minded people. In conclusion, the casual dating market in Nigeria is experiencing significant growth due to changing social norms, increased internet penetration, and a growing urban population. Customer preferences are shifting towards more casual and non-traditional relationships, and online platforms and dating events are becoming increasingly popular. These trends are supported by Nigeria's growing economy and rising middle class, which provide individuals with the resources to explore casual dating.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.