Market Insights Digital eServices Event Tickets

Cinema Tickets - Estonia

Estonia

Revenue in the Cinema Tickets market is projected to reach €3.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.34%, resulting in a projected market volume of €3.86m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 102.4k users by 2028.
User penetration will be 7.7% in 2024 and is expected to hit 7.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €36.45.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Estonia has witnessed significant growth in recent years, driven by changing customer preferences and various trends in the market.

Customer preferences: Estonian customers have shown a growing interest in cinema experiences, with a preference for a wide range of genres including action, comedy, and drama. They value high-quality visuals and immersive sound systems, which enhance their overall movie-watching experience. Additionally, Estonian customers appreciate a diverse selection of films, including both local and international productions.

Trends in the market: One of the key trends in the Estonian Cinema Tickets market is the increasing popularity of online ticket booking platforms. Customers now have the convenience of booking their tickets in advance, choosing their preferred seats, and avoiding long queues at the cinema. This trend has been further accelerated by the widespread availability of smartphones and internet access, making it easier for customers to access these online platforms. Another trend in the market is the rise of premium cinema experiences. Customers are willing to pay a premium price for enhanced features such as 3D screenings, IMAX screens, and luxury seating options. This trend is driven by the desire for a more immersive and enjoyable movie-watching experience.

Local special circumstances: Estonia has a vibrant film industry, with a number of successful local productions in recent years. This has contributed to the increased interest in domestic films among Estonian customers. Local film festivals and events also attract a significant number of cinema-goers, further boosting the demand for cinema tickets.

Underlying macroeconomic factors: Estonia has experienced steady economic growth in recent years, which has positively impacted the Cinema Tickets market. As disposable incomes have increased, customers have been able to spend more on leisure activities, including going to the cinema. Additionally, the country's strong tourism industry has also played a role in the growth of the Cinema Tickets market, as international visitors contribute to the overall demand for cinema tickets. In conclusion, the Cinema Tickets market in Estonia has witnessed growth due to changing customer preferences, such as a preference for high-quality visuals and a diverse selection of films. The market has also been influenced by trends such as the popularity of online ticket booking platforms and the demand for premium cinema experiences. Local special circumstances, such as a vibrant film industry and local film festivals, have further contributed to the growth of the market. Finally, underlying macroeconomic factors, including steady economic growth and a strong tourism industry, have also played a role in the development of the Cinema Tickets market in Estonia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.