Market Insights Digital eServices Dating Services

Casual Dating - Estonia

Estonia

Revenue in the Casual Dating market is projected to reach €20.63k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.60%, resulting in a projected market volume of €21.98k by 2028.
In the Casual Dating market, the number of users is expected to amount to 19.6k users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.06.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Estonia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Estonia, there is a growing demand for casual dating platforms and services. This can be attributed to several factors, including the increasing acceptance of casual relationships and the desire for more flexibility in personal lives. Many individuals in Estonia are embracing the idea of casual dating as a way to explore their own desires and meet like-minded people. Additionally, the younger generation, who are more open-minded and tech-savvy, are actively seeking casual dating experiences through online platforms.

Trends in the market: One of the key trends in the Casual Dating market in Estonia is the rise of online dating platforms. These platforms offer a convenient and efficient way for individuals to connect with potential partners. With the proliferation of smartphones and internet access, more people are turning to online platforms to find casual dating opportunities. This trend is expected to continue as technology becomes even more integrated into people's lives. Another trend in the market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, allowing individuals to find like-minded partners more easily. For example, there are niche platforms for casual dating within specific age groups, hobbies, or cultural backgrounds. This trend reflects the desire for more personalized and tailored dating experiences.

Local special circumstances: Estonia has a unique cultural context that influences the development of the Casual Dating market. The country has a relatively small population compared to other European countries, which can create a sense of limited dating options. This, coupled with a more reserved dating culture, has led to an increased demand for casual dating platforms where individuals can explore their options and connect with a wider range of potential partners.

Underlying macroeconomic factors: The economic growth and stability in Estonia have also contributed to the development of the Casual Dating market. As the country's economy continues to improve, individuals have more disposable income to spend on leisure activities, including casual dating. This has created a favorable environment for the growth of casual dating platforms and services. In conclusion, the Casual Dating market in Estonia is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The increasing acceptance of casual relationships, the rise of online dating platforms, and the unique cultural context of Estonia have all contributed to the expansion of the market. Additionally, the country's economic growth and stability have created a favorable environment for the development of the Casual Dating market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.