Market Insights Consumer OTC Pharmaceuticals

Eye Care - Turkey

Turkey

Revenue in the Eye Care market amounts to €1.56m in 2024. The market is expected to grow annually by 2.09% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,165m in 2024).
In relation to total population figures, per person revenues of €0.02 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

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Región

Comparación de regiones

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Analyst Opinion

The Eye Care market in Turkey is experiencing significant growth and development, driven by several factors such as increasing customer preferences for eye health, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Eye Care market in Turkey are shifting towards a greater focus on eye health.

With the increasing awareness about the importance of regular eye check-ups and the growing prevalence of eye-related conditions, consumers are becoming more proactive in taking care of their eyes. This has led to a rise in demand for various eye care products and services, including eyeglasses, contact lenses, and eye surgeries. Trends in the market are also contributing to the development of the Eye Care market in Turkey.

One notable trend is the growing popularity of online eyewear retailers. With the convenience of online shopping and the availability of a wide range of eyewear options, consumers are increasingly turning to online platforms to purchase their eyeglasses and contact lenses. This trend has not only increased competition in the market but has also created opportunities for new players to enter the industry.

Another trend in the market is the increasing demand for innovative and technologically advanced eye care products. Consumers are seeking products that offer enhanced comfort, durability, and performance. This has led to the development of new materials and technologies in the eyewear industry, such as lightweight frames, anti-glare coatings, and blue light filters.

Manufacturers and retailers are capitalizing on these trends by introducing new products that cater to the evolving needs and preferences of consumers. Local special circumstances also play a role in the development of the Eye Care market in Turkey. The country's large population and growing middle class contribute to the expanding consumer base for eye care products and services.

Additionally, the government's efforts to improve healthcare infrastructure and increase accessibility to eye care services have further fueled the growth of the market. These initiatives have led to an increase in the number of eye care clinics and hospitals, providing a wider range of services to the population. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, are also driving the development of the Eye Care market in Turkey.

As the economy continues to grow, consumers have more purchasing power, allowing them to invest in their eye health. Moreover, the increasing urbanization and changing lifestyles have led to a higher demand for eye care products and services, as individuals spend more time in front of screens and are exposed to various environmental factors that can affect their vision. In conclusion, the Eye Care market in Turkey is experiencing growth and development due to increasing customer preferences for eye health, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

With the rising awareness about eye health and the demand for innovative products and services, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.