Market Insights Consumer OTC Pharmaceuticals

Eye Care - Brazil

Brazil

Revenue in the Eye Care market amounts to €98.74 in 2024. The market is expected to grow annually by 3.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,165 in 2024).
In relation to total population figures, per person revenues of €0.45 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Eye Care market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and trends in the market.

Customer preferences: Customers in Brazil are becoming more aware of the importance of eye health and are increasingly seeking out products and services that can help them maintain good vision. There is a growing demand for eyeglasses, contact lenses, and other vision correction products, as well as for eye exams and other eye care services. Additionally, customers are also looking for products that offer protection against harmful UV rays and blue light, as well as those that address specific eye conditions such as dry eyes.

Trends in the market: One of the key trends in the Eye Care market in Brazil is the increasing adoption of online channels for purchasing eyewear and other eye care products. Customers are finding it more convenient to shop online, with a wide range of options available and the ability to compare prices and read reviews. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across various industries. Another trend in the market is the growing popularity of fashion-forward eyewear. Customers in Brazil are increasingly viewing eyeglasses as a fashion accessory and are looking for stylish and trendy designs. This has led to the emergence of eyewear brands that focus on offering fashionable frames that cater to different styles and preferences.

Local special circumstances: Brazil has a large population, which presents a significant market opportunity for the Eye Care industry. The country also has a high prevalence of vision problems, including myopia and presbyopia, which further drives the demand for eye care products and services. Additionally, Brazil has a diverse population with varying income levels, which creates a need for eye care products and services at different price points.

Underlying macroeconomic factors: The overall economic growth in Brazil has had a positive impact on the Eye Care market. As the economy continues to grow, more people are able to afford eye care products and services, leading to increased demand. Additionally, the increasing urbanization and changing lifestyles in Brazil have also contributed to the growth of the market, as urban dwellers tend to have higher disposable incomes and are more aware of the importance of eye health. In conclusion, the Eye Care market in Brazil is experiencing growth due to changing customer preferences, such as the increasing demand for online shopping and fashion-forward eyewear. The country's large population, high prevalence of vision problems, and overall economic growth are also contributing factors. As the market continues to evolve, it is important for companies to understand and adapt to these trends in order to capitalize on the opportunities in the Eye Care market in Brazil.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.