Ready-to-Drink (RTD) Tea - Argentina

The Ready-to-Drink (RTD) Tea market in Argentina has been experiencing significant growth in recent years.

Customer preferences: Argentinian consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing popularity of RTD tea. With rising health consciousness and a desire for convenience, many consumers are opting for ready-to-drink beverages that offer both refreshment and health benefits. RTD tea fits this demand perfectly, as it is perceived as a healthier alternative to carbonated soft drinks and other sugary beverages.

Trends in the market: One of the key trends in the RTD tea market in Argentina is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique tea flavors to cater to the diverse tastes of consumers. This trend is driven by the increasing demand for variety and novelty among consumers, who are seeking new taste experiences. Additionally, the inclusion of functional ingredients such as antioxidants and vitamins in RTD tea products has also gained popularity among health-conscious consumers. Another trend in the market is the growing popularity of premium and organic RTD tea products. Consumers are willing to pay a premium for high-quality, natural ingredients and ethically sourced teas. This trend is driven by a desire for authenticity and a preference for products that are perceived as healthier and more sustainable.

Local special circumstances: Argentina has a strong tea culture, with a significant portion of the population consuming tea on a regular basis. This cultural preference for tea has created a favorable environment for the growth of the RTD tea market. Additionally, the country's favorable climate for tea cultivation has led to the availability of high-quality tea leaves, which further contributes to the popularity of RTD tea products.

Underlying macroeconomic factors: Argentina's improving economic conditions have also played a role in the growth of the RTD tea market. As the economy stabilizes and disposable incomes rise, consumers have more purchasing power to spend on premium and healthier beverage options. This has created a favorable market environment for RTD tea manufacturers, who can target a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Tea market in Argentina is experiencing growth due to changing customer preferences for healthier and more convenient beverage options. The introduction of innovative flavors, premium and organic products, and the country's strong tea culture have all contributed to this growth. Additionally, improving economic conditions and rising disposable incomes have created a favorable market environment for RTD tea manufacturers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.