Juices - Argentina

The Juices market in Argentina has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, coupled with local special circumstances and underlying macroeconomic factors, have contributed to this trend. Customer preferences in Argentina have shifted towards healthier beverage options, with an increasing focus on natural and organic products. Consumers are becoming more health-conscious and are actively seeking out products that are free from artificial additives and preservatives. This shift in preferences has led to a rise in demand for juices that are made from fresh fruits and vegetables, as they are perceived to be healthier and more nutritious. Another trend in the market is the growing popularity of functional juices. These are juices that are fortified with additional vitamins, minerals, and other beneficial ingredients, such as probiotics or antioxidants. Functional juices are believed to provide additional health benefits beyond basic nutrition, and they are particularly appealing to consumers who are looking to improve their overall well-being. Local special circumstances in Argentina have also contributed to the growth of the Juices market. Argentina is known for its rich agricultural resources and has a strong tradition of fruit cultivation. This has enabled the country to produce a wide variety of fruits and vegetables, which are used to make juices. The availability of locally sourced ingredients has made it easier for juice manufacturers to produce high-quality products at affordable prices. Additionally, Argentina has a large urban population, with many people living in busy cities and leading fast-paced lifestyles. As a result, there is a growing demand for convenient and on-the-go beverage options. Juices, particularly packaged juices, are seen as a convenient and refreshing choice for busy individuals who are looking for a quick and healthy drink. Underlying macroeconomic factors have also played a role in the growth of the Juices market in Argentina. The country has experienced periods of economic instability in the past, which has led to a decline in consumer purchasing power. However, in recent years, the economy has shown signs of recovery, with an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards premium and healthier products, including juices. In conclusion, the Juices market in Argentina is experiencing growth due to shifting customer preferences towards healthier options, the availability of locally sourced ingredients, the demand for convenient beverage options, and the improving macroeconomic conditions. As consumers continue to prioritize their health and well-being, the demand for juices is expected to continue to rise in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.