Bottled Water - Argentina

The Bottled Water market in Argentina has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: One of the main factors driving the growth of the Bottled Water market in Argentina is the increasing health consciousness among consumers. As people become more aware of the importance of staying hydrated and maintaining a healthy lifestyle, they are opting for bottled water as a convenient and safe option. Additionally, the rising concerns about water quality and safety have also contributed to the growing demand for bottled water.

Trends in the market: One of the key trends in the Bottled Water market in Argentina is the growing popularity of premium and flavored water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, minerals, or vitamins. This trend is driven by the desire for a more enjoyable drinking experience and the perception that these products are healthier. Another trend in the market is the increasing demand for sustainable packaging options. Consumers are becoming more environmentally conscious and are actively seeking out bottled water brands that use eco-friendly packaging materials. This trend is in line with the global movement towards reducing plastic waste and promoting sustainability.

Local special circumstances: Argentina is known for its high-quality natural water sources, which has contributed to the growth of the Bottled Water market. The country has a rich supply of mineral water that is sourced from natural springs and underground aquifers. This has created a strong foundation for the bottled water industry and has positioned Argentina as a key player in the market.

Underlying macroeconomic factors: The growth of the Bottled Water market in Argentina is also influenced by macroeconomic factors such as population growth and urbanization. As the population continues to increase and more people move to urban areas, the demand for convenient and packaged beverages like bottled water is expected to rise. Additionally, the improving economic conditions in the country have also contributed to the growth of the market, as consumers have more disposable income to spend on bottled water. In conclusion, the Bottled Water market in Argentina is experiencing significant growth due to changing customer preferences, including a focus on health and sustainability. The market is also benefiting from the country's abundant natural water sources and favorable macroeconomic conditions. As these trends continue to evolve, it is expected that the Bottled Water market in Argentina will continue to thrive.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.