Living Room Furniture - Brazil

  • Brazil
  • In Brazil, the revenue generated in the Living Room Furniture market in 2024 amounts to €4.94bn.
  • It is projected to experience an annual growth rate of 4.17% (CAGR 2024-2029).
  • When compared globally, in the United States leads in terms of revenue generation, with €67,770m in 2024.
  • On a per capita basis, in 2024, each person in Brazil generates revenues of €22.70.
  • Brazilian consumers are increasingly opting for multifunctional living room furniture that maximizes space and offers versatility.

Key regions: China, Germany, Brazil, France, United States

Comparación de regiones

Analyst Opinion

The Living Room Furniture market in Brazil has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and contemporary designs, with a focus on comfort and functionality.

Customer preferences:
Brazilian consumers have become more design-conscious and are seeking furniture that reflects their personal style and taste. There is a growing demand for living room furniture that is not only aesthetically pleasing but also comfortable and functional. Brazilian consumers are increasingly looking for furniture that can serve multiple purposes, such as sofa beds or modular furniture that can be rearranged to suit different needs. Additionally, sustainability has become an important factor for many consumers, with a preference for furniture made from eco-friendly materials.

Trends in the market:
One of the key trends in the Living Room Furniture market in Brazil is the rise of e-commerce. With the increasing popularity of online shopping, more consumers are opting to purchase furniture online. This trend is driven by the convenience of online shopping, as well as the ability to compare prices and access a wider range of products. As a result, traditional brick-and-mortar retailers are facing increased competition and are adapting their strategies to incorporate online sales. Another trend in the market is the growing popularity of modular furniture. Modular furniture offers flexibility and allows consumers to customize their living spaces according to their needs. This trend is particularly appealing to urban dwellers who often have limited space in their homes. Additionally, modular furniture is often more affordable compared to traditional furniture, making it an attractive option for cost-conscious consumers.

Local special circumstances:
Brazil has a large and diverse population, with varying income levels and lifestyles. This diversity is reflected in the Living Room Furniture market, with a wide range of products available to cater to different customer segments. While some consumers prioritize high-end, luxury furniture, others are more budget-conscious and seek affordable options. This diversity in customer preferences and purchasing power creates opportunities for both premium and value-oriented furniture brands.

Underlying macroeconomic factors:
The growth of the Living Room Furniture market in Brazil can be attributed to several underlying macroeconomic factors. Brazil has experienced a period of economic stability and rising disposable incomes, which has increased consumer spending power. Additionally, the country's growing middle class has contributed to the expansion of the market, as more consumers are able to afford living room furniture. Furthermore, the government has implemented policies to stimulate the housing market, such as the Minha Casa Minha Vida program, which provides subsidies for low-income families to purchase homes. This has led to an increase in housing construction and the need for furniture, including living room furniture. In conclusion, the Living Room Furniture market in Brazil is developing in response to changing customer preferences, including a focus on modern designs, functionality, and sustainability. The rise of e-commerce and the popularity of modular furniture are key trends in the market. Brazil's diverse population and macroeconomic factors, such as economic stability and rising disposable incomes, have also contributed to the growth of the market.


Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Visión general

  • Revenue
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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