Market Insights Consumer Food Oils & Fats

Margarine - Croatia

Croatia

Revenue in the Margarine market amounts to €42.09m in 2024. The market is expected to grow annually by 2.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €10.56 are generated in 2024.
In the Margarine market, volume is expected to amount to 8.09m kg by 2029. The Margarine market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Margarine market is expected to amount to 1.99kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market within the Oils & Fats sector in Croatia is experiencing negligible growth, influenced by factors such as changing consumer preferences, competition from healthier alternatives, and the rising demand for natural and organic products.

Customer preferences: Consumers in Croatia are increasingly gravitating towards plant-based and healthier fat alternatives, reflecting a broader trend of health consciousness and wellness-oriented lifestyles. This shift is particularly pronounced among younger demographics who prioritize clean labels and sustainability in their food choices. Additionally, the rise of veganism and vegetarianism is influencing demand for margarine products made with natural ingredients, further driving brands to innovate and align with these preferences. As a result, traditional margarine is facing challenges in maintaining market share.

Trends in the market: In Croatia, the Margarine Market within the Oils & Fats sector is experiencing a significant shift towards plant-based alternatives, as health-conscious consumers seek healthier fat options. This trend is particularly evident among younger demographics who value clean labels and environmentally sustainable products. The rise in veganism and vegetarianism is further propelling demand for margarine made from natural ingredients, prompting brands to innovate to meet these preferences. As traditional margarine faces challenges in retaining market share, industry stakeholders must adapt by reformulating products and enhancing transparency to capture the evolving consumer base.

Local special circumstances: In Croatia, the Margarine Market within the Oils & Fats sector is influenced by the country’s culinary traditions that emphasize the use of local ingredients and healthy cooking practices. The Mediterranean diet, which is widely adopted, encourages the intake of olive oil and other natural fats, creating a backdrop for the rising demand for plant-based margarine. Additionally, Croatia's regulatory framework promotes clean label products, pushing manufacturers to adopt healthier formulations. These unique cultural and regulatory factors shape consumer preferences, driving innovation in the margarine sector.

Underlying macroeconomic factors: The Margarine Market in Croatia is significantly influenced by macroeconomic factors such as consumer spending trends, national economic stability, and global commodity prices. As the Croatian economy recovers post-pandemic, disposable incomes are rising, enabling consumers to explore premium and health-oriented margarine options. Additionally, fluctuations in the prices of raw materials, influenced by global supply chain dynamics, impact production costs and pricing strategies. Fiscal policies promoting agricultural sustainability further encourage local production of plant-based ingredients, aligning with consumer preferences for natural products. These factors collectively drive growth and innovation within the margarine sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.