Non-Alcoholic Drinks - Croatia

The Non-Alcoholic Drinks market in Croatia has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. This trend is in line with the global market, where consumers are becoming more health-conscious and seeking alternatives to sugary and alcoholic beverages.

Customer preferences: In Croatia, there has been a growing preference for non-alcoholic drinks among consumers of all age groups. Health-conscious individuals are opting for beverages that are low in sugar and calories, such as flavored water, herbal teas, and natural fruit juices. This shift in consumer preferences can be attributed to a greater emphasis on leading a healthy lifestyle and the increasing awareness of the negative health effects of sugary and alcoholic beverages.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Croatia is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as energy-boosting, detoxifying, or immune-boosting properties. Functional beverages often contain natural ingredients and are marketed as a healthier alternative to traditional soft drinks. This trend is driven by consumers' desire for beverages that not only quench their thirst but also provide added health benefits. Another trend in the market is the increasing popularity of plant-based drinks. Croatia has seen a rise in the number of individuals adopting plant-based diets or reducing their consumption of animal products. As a result, there is a growing demand for non-dairy milk alternatives, such as almond milk, soy milk, and oat milk. These plant-based drinks are not only consumed by individuals following a vegan or vegetarian lifestyle but also by those looking for lactose-free or lower-fat options.

Local special circumstances: Croatia's tourism industry plays a significant role in driving the Non-Alcoholic Drinks market. As a popular tourist destination, the country attracts millions of visitors each year. Tourists, especially those from Western European countries, often have different preferences when it comes to beverages. They may seek out local and traditional drinks, such as herbal infusions or fruit-based beverages, providing opportunities for local producers to cater to their tastes.

Underlying macroeconomic factors: The overall economic growth in Croatia has had a positive impact on the Non-Alcoholic Drinks market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Additionally, the government's efforts to promote a healthy lifestyle and reduce the consumption of sugary drinks have also contributed to the growth of the market. In conclusion, the Non-Alcoholic Drinks market in Croatia is experiencing growth due to shifting customer preferences towards healthier options, the rise of functional beverages, and the increasing popularity of plant-based drinks. Local special circumstances, such as the influence of the tourism industry, also play a role in shaping the market. The underlying macroeconomic factors, including economic growth and government initiatives, further contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.