Baby Milk & Infant Formula - Croatia

Croatia

Revenue in the Baby Milk & Infant Formula market amounts to €23.66m in 2024. The market is expected to grow annually by 3.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €5.94 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 0.98m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Milk & Infant Formula Market in Croatia has seen minimal growth due to various factors such as declining birth rates, increasing breastfeeding rates, and strict regulations on advertising. However, the market is expected to grow as more working mothers look for convenient and nutritious options for their babies.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural baby milk and infant formula products in Croatia. This trend is driven by the rising awareness of the benefits of natural and chemical-free products for infant health. Additionally, there is a shift towards online shopping for baby food products, as busy parents seek convenient and contactless options for purchasing essential items. This trend is also influenced by the increasing access to internet and digital platforms in the country.

Trends in the market: In Croatia, there is a trend towards increasing demand for organic and natural baby milk and infant formula products. This is driven by growing consumer awareness of the potential health benefits and concerns over the safety of conventional products. As a result, major players in the market are launching new organic and natural products to cater to this demand. This trend is expected to continue in the coming years, with a focus on sustainable and eco-friendly packaging and ingredients. This could potentially lead to increased competition and price pressures, as well as a shift towards more environmentally-friendly practices within the industry.

Local special circumstances: In Croatia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's geographical and cultural factors. Being a coastal country, Croatia has a strong tradition of breastfeeding and a preference for locally sourced, organic products. Additionally, the government has strict regulations on the advertising and labeling of baby food products, creating a unique market dynamic. The country's high purchasing power and preference for premium products also contribute to the growth of the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in Croatia is affected by various macroeconomic factors, including the country's economic stability, global economic trends, and fiscal policies. Croatia has a stable and growing economy, with a strong focus on agriculture and food production. This provides a favorable environment for the baby food market, as it ensures a steady supply of high-quality ingredients and products. Additionally, Croatia's membership in the European Union allows for easier trade and access to a larger market. However, the country's relatively small population and low birth rate may pose a challenge for market growth. Furthermore, any changes in global economic conditions, such as currency fluctuations or trade policies, could also impact the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.