Market Insights Consumer DIY & Hardware Store

Lawn & Garden - New Zealand

New Zealand

In New Zealand, the revenue in the Lawn & Garden market reaches a significant amount of €2.81bn in the year 2024.
It is projected that this market segment will experience an annual growth rate of 1.92% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, amounting to €122bn in the year 2024.
In terms of per capita revenue, in New Zealand generates approximately €0.53k per person in the year 2024.
In New Zealand, there is a growing trend towards sustainable gardening practices, with an increasing demand for organic fertilizers and native plants.

Key regions: Germany, Nigeria, Brazil, India, China

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Analyst Opinion

In New Zealand, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing negligible growth due to factors such as low consumer interest, limited technological advancements, and lack of awareness about online services. However, the convenience of online health services has the potential to drive growth in the market.

Customer preferences: As sustainability and environmental consciousness become more prevalent in New Zealand, consumers in the Lawn & Garden Market within the DIY & Hardware Store Market are increasingly looking for eco-friendly and organic gardening products. This trend is further amplified by a growing interest in DIY gardening projects and a desire for locally-sourced, natural resources. Additionally, with the rise of urban gardening and small-space gardening, consumers are also seeking unique and space-saving gardening solutions.

Trends in the market: In New Zealand, there is a growing trend towards sustainable and eco-friendly gardening practices within the Lawn & Garden Market. This includes the use of organic fertilizers and pesticides, as well as the adoption of small-scale composting and rainwater harvesting systems. These trends align with the country's focus on environmental conservation and could potentially drive the demand for eco-friendly gardening products in DIY & Hardware Stores. The trajectory of these trends is expected to continue upwards, as consumers become more environmentally conscious and seek out sustainable gardening solutions. This could have significant implications for industry stakeholders, as they may need to adjust their product offerings and marketing strategies to cater to this growing demand for eco-friendly options.

Local special circumstances: In New Zealand, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's unique geographical features. With its diverse landscape and temperate climate, there is a high demand for gardening and outdoor living products. Additionally, the Kiwi culture places a strong emphasis on personal DIY projects, highlighting the need for quality lawn and garden products. Furthermore, the country's strict environmental regulations promote the use of sustainable and eco-friendly gardening solutions. This creates a niche market for environmentally-conscious consumers, driving innovation and competition within the industry.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in New Zealand is influenced by macroeconomic factors such as overall economic stability, consumer spending habits, and government policies and regulations. The country's strong economy, combined with a growing trend towards DIY projects and home improvement, has led to a steady demand for lawn and garden products. In addition, the government's support for sustainable living and environmental conservation has also played a role in driving the market for eco-friendly lawn and garden products. However, fluctuations in global economic conditions and changes in consumer preferences may impact the market growth in the future.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.