Market Insights Consumer DIY & Hardware Store

Floor Covering - New Zealand

New Zealand

In New Zealand, the revenue in the Floor Covering market in 2024 amounts to €36.21m.
It is projected that the market will experience an annual growth rate of 2.29% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with a total of €5,496m in 2024.
Considering the population figures, the per person revenue in New Zealand is €6.87 in 2024.
"In New Zealand, the demand for eco-friendly and sustainable floor coverings is on the rise, with consumers prioritizing products that are both aesthetically pleasing and environmentally conscious."

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The Floor Covering Market in the DIY & Hardware Store Market in New Zealand is experiencing slow growth due to factors such as increasing competition, market saturation, and shifting consumer preferences. Despite negligible growth rate, the market continues to attract customers with its convenience and online services.

Customer preferences: With the rise of sustainable living and eco-consciousness, there has been a noticeable increase in demand for environmentally friendly and sustainable flooring options within the Floor Covering Market. This trend is driven by a growing awareness of the impact of traditional flooring materials on the environment and a desire to reduce carbon footprints. Additionally, there has been a growing preference for DIY home improvement projects, leading consumers to seek out easy-to-install flooring options at their local hardware stores.

Trends in the market: In New Zealand, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a growing trend towards eco-friendly and sustainable options. This is driven by consumer demand for environmentally friendly products, as well as government initiatives promoting sustainable practices. Additionally, there is a rise in DIY flooring projects, as homeowners seek cost-effective solutions and a sense of accomplishment. These trends are expected to continue, with potentially significant implications for industry stakeholders, such as increased competition and the need for retailers to adapt their product offerings.

Local special circumstances: In New Zealand, the Floor Covering Market within the DIY & Hardware Store Market has been influenced by the country's unique geographic location. With its temperate climate and diverse terrain, New Zealand has a strong demand for flooring materials that are durable, weather-resistant, and easy to install. Additionally, the cultural value of sustainability and natural resources has led to a growing trend towards eco-friendly, locally-sourced flooring options. This has also been shaped by the country's strict regulations on environmental protection, resulting in a market that prioritizes sustainable and environmentally-friendly flooring solutions.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in New Zealand is significantly impacted by macroeconomic factors such as consumer confidence, interest rates, and inflation. The recent economic growth in the country, coupled with low unemployment rates, has increased consumer spending power and demand for home improvement products, including floor coverings. Additionally, the government's initiatives to encourage home ownership and improve housing conditions have also contributed to the growth of the DIY & Hardware Store Market in New Zealand. However, fluctuations in exchange rates and changes in fiscal policies could potentially affect the market's performance in the long run.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.