Market Insights Consumer DIY & Hardware Store

Floor Covering - Vietnam

Vietnam

In Vietnam, the Floor Covering market generates a revenue of €23.50m in 2024.
It is projected to experience an annual growth rate of 4.39% (CAGR 2024-2029).
When compared globally, in the United States leads with a revenue of €5,554m in 2024.
Taking into account the population figures, the per person revenue in Vietnam amounts to €0.24 in 2024.
In Vietnam, the floor covering market is experiencing a surge in demand for eco-friendly and sustainable materials.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The DIY & Hardware Store Market in Vietnam is facing a negligible growth rate due to various factors such as limited consumer spending, low disposable income, and competition from local markets. However, the convenience offered by these stores and the increasing trend of DIY projects are expected to drive moderate growth in the floor covering segment. Additionally, the rising demand for sustainable and eco-friendly options is also impacting the market's growth rate.

Customer preferences: Consumers in Vietnam are increasingly looking for eco-friendly and sustainable floor covering options when shopping at DIY and hardware stores. This trend is driven by a growing awareness of environmental issues and a desire to make more responsible purchasing decisions. As a result, sales of bamboo and other renewable flooring materials have seen a significant increase. Additionally, there is a growing interest in DIY projects and home renovation, leading to a higher demand for flooring products that are easy to install and maintain. This shift towards sustainable and DIY-friendly flooring options is likely to continue as younger, environmentally-conscious consumers enter the market.

Trends in the market: In Vietnam, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a shift towards environmentally sustainable products. This trend is fueled by increasing consumer awareness of the impact of traditional flooring materials on the environment. As a result, there is a growing demand for eco-friendly options such as bamboo flooring and recycled rubber tiles. This trajectory towards sustainable products is significant as it aligns with the government's efforts to promote green initiatives. However, it also poses a challenge for industry stakeholders to adapt and innovate in order to meet consumer demands while maintaining profitability.

Local special circumstances: In Vietnam, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the country's rapidly growing economy and urbanization. This has led to a demand for affordable and durable flooring options, such as bamboo and laminate, to cater to the increasing number of households and construction projects. Additionally, the government's focus on sustainable development has also spurred the popularity of eco-friendly flooring materials, driving growth in the market.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Vietnam is affected by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. Vietnam's stable economic growth and rising disposable income have bolstered demand for home improvement products, including floor coverings, in the DIY & Hardware Store Market. Moreover, the government's initiatives to improve the country's infrastructure and promote urbanization have also driven the demand for floor coverings in the construction sector. Additionally, increasing urbanization and the growing trend of DIY home improvement projects in Vietnam are expected to fuel the growth of the Floor Covering Market within the DIY & Hardware Store Market in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.