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The Soccer Media Market in Europe has seen minimal growth, attributed to factors such as saturation and hesitation to switch from traditional media sources. Despite this, the market is expected to experience steady growth due to increased digitalization and demand for convenient online services.
Customer preferences: With the rise of social media and the digitalization of the sports industry, there has been a growing trend of fans seeking more interactive and personalized experiences with their favorite soccer teams and players. This has led to an increase in demand for video streaming services, virtual reality experiences, and social media content that allows fans to engage and connect with their idols on a more intimate level. Additionally, with the rise of Gen Z and Millennial demographics, there has been a shift towards more diverse and inclusive representation in soccer media, highlighting the importance of inclusivity and representation in modern society.
Trends in the market: In Europe, the Soccer Media Market is experiencing a shift towards digital consumption as fans increasingly turn to online platforms for match updates, highlights, and interviews. This is driven by the growing popularity of mobile devices and the rise of social media, which has created new opportunities for sports media companies. Additionally, there is a trend towards personalized content and interactive experiences, with fans seeking immersive and engaging content. This has led to partnerships between media companies and technology firms to innovate and provide cutting-edge fan experiences, such as virtual reality and augmented reality options. As this trend towards digitalization continues, it will be crucial for industry stakeholders to adapt and invest in digital capabilities to stay competitive and meet the ever-evolving demands of fans.
Local special circumstances: In Europe, the Soccer Media Market is heavily influenced by the widespread popularity and deep-rooted cultural significance of soccer in the region. The intense rivalry and national pride associated with the sport drives a huge demand for soccer-related media and content. Additionally, a highly developed digital landscape and high internet penetration in Europe has led to the growth of online streaming platforms and social media platforms dedicated to soccer. In contrast, the Soccer Media Market in Asia, while still driven by the love for the sport, has a different focus due to the diverse cultural backgrounds and varying levels of economic development across countries. For instance, in Japan, the market is driven by the use of advanced technology, such as virtual and augmented reality, to enhance the viewing experience for fans. In China, the market is influenced by the countrys large population and increasing purchasing power, leading to the rise of e-sports tournaments that incorporate elements of soccer.
Underlying macroeconomic factors: The Soccer Media Market within the Sports Market is highly driven by macroeconomic factors such as technological advancements, consumer behavior, and government policies. In Europe, countries with a strong economy and pro-sports policies, such as Germany, England, and Spain, have a thriving soccer media market. Additionally, the increasing globalization of the sports industry and the rise of digital technologies have led to the growth of the soccer media market globally. With the growing popularity of soccer and the increasing demand for live streaming and digital content, the market is expected to grow even further in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)