Market Insights Advertising & Media Sports

Basketball - Europe

Europe

Revenue in the Basketball market is projected to reach €478.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.50%, resulting in a projected market volume of €541.20m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €26.09 in 2024.
In the Basketball market, the number of users is expected to amount to 22.5m users by 2029.
User penetration in the Basketball market will be at 2.2% in 2024.

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Analyst Opinion

The Basketball market in Europe is currently experiencing limited growth, influenced by various factors including saturation in the market, declining interest in the sport, and competition from other forms of entertainment. Sub-markets like Basketball Media and Merchandise face challenges due to changing consumer preferences and the rise of digital alternatives. Despite this, Basketball Ticket Sales continue to see steady demand due to loyal fan bases, although this may see fluctuations depending on team performance and tournament schedules. Overall, the growth rate for the Basketball market in Europe remains negligible, requiring creative strategies and innovations to attract and retain audiences.

Customer preferences: Consumers in Europes Basketball Market are shifting towards more eco-friendly and sustainable products. As concerns over environmental impact intensify, there is a growing demand for eco-friendly and ethical basketball apparel and equipment. Millennials and Gen Zs prioritization of sustainability and their active involvement in social and environmental causes are driving this trend. Manufacturers are responding by introducing eco-friendly materials and production methods in order to appeal to these conscious consumers. With the rise of conscious consumerism, the Basketball Market is bound to see a steady increase in the demand for sustainable and eco-friendly products.

Trends in the market: In Europe, the Basketball Market within the Sports Market industry has experienced a surge in popularity, with more fans engaging in the sport through social media and online streaming. This trend has been driven by the increasing use of technology in basketball, such as the use of smart basketballs and virtual reality training programs. These advancements have not only enhanced the fan experience, but also provided opportunities for teams and brands to reach a larger audience and increase revenue. Moving forward, it is expected that there will be a continued emphasis on incorporating technology in basketball, leading to a more immersive and interactive experience for fans and players alike. This trend presents potential opportunities for industry stakeholders to leverage technology and expand their reach in the market.

Local special circumstances: In Europe, the Basketball Market is heavily influenced by the strong cultural tradition and love for the sport. This has led to the development of highly competitive leagues and clubs, attracting top international players and creating a passionate fan base. Additionally, the geographical distribution of major basketball markets, such as Spain, Italy, and Greece, has created a diverse and dynamic environment for the sport. Moreover, regulatory policies, such as salary caps and extensive scouting and recruitment systems, contribute to the success of the basketball market in Europe.

Underlying macroeconomic factors: The Basketball market in Europe is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As a popular sport in Europe, the market’s performance is closely tied to the overall economic health of the region. When the economy is thriving, consumers are more likely to spend on leisure activities, including basketball games and merchandise. Government policies, such as tax incentives for sports events and infrastructure development, can also boost the market by attracting investments and promoting growth. Moreover, global economic trends and trade agreements can impact the availability of resources and market regulations, ultimately influencing the competitiveness and profitability of the Basketball market within the Sports Market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.