Market Insights Advertising & Media Sports

Soccer - Portugal

Portugal

Revenue in the Soccer market is projected to reach €699.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.15%, resulting in a projected market volume of €817.20m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €440.00 in 2024.
In the Soccer market, the number of users is expected to amount to 1.5m users by 2029.
User penetration in the Soccer market will be at 15.6% in 2024.

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Analyst Opinion

The Soccer Market in Portugal has shown steady growth with increasing adoption of digital technologies in sub-markets like Soccer Media, Merchandise, and Ticket Sales. However, the overall growth rate remains minimal due to challenges in consumer health awareness and convenience offered by online services.

Customer preferences: As Portugal has continued to excel in international football tournaments, the countrys love for soccer has only grown stronger. With this enthusiasm for the sport, there has been a notable shift in consumer preferences towards increasingly personalized and interactive soccer experiences. From virtual reality training simulations to online soccer community platforms, fans are embracing digital solutions to enhance their engagement with the game. This trend is further fueled by a younger and tech-savvy demographic, who are seeking more innovative and immersive ways to connect with their favorite sport.

Trends in the market: In Portugal, the Soccer Market is currently experiencing a rise in digitalization, with more teams and leagues integrating technology into their operations. This trend is significant as it allows for greater efficiency, increased fan engagement, and improved decision making. Additionally, there is a growing focus on data analytics in the Soccer Market, which can provide valuable insights for coaches, players, and teams. These trends are likely to continue, providing new opportunities for industry stakeholders to innovate and enhance the overall experience for fans and players.

Local special circumstances: In Portugal, the Soccer Market within the Sports Market is highly influenced by the countrys deep-rooted passion for the sport. With a strong history and cultural ties to soccer, the market is constantly driven by the fervent support of its fans. Additionally, the countrys geographic location as a gateway to Europe makes it an attractive market for international players and investors alike. This has led to a unique mix of local and international influences on the market, creating a dynamic and competitive landscape for top-tier soccer clubs.

Underlying macroeconomic factors: The Soccer Market in Portugal is heavily influenced by macroeconomic factors such as the countrys economic health, government policies, and global economic trends. A strong and stable economy, coupled with favorable government policies, paves the way for a thriving soccer market. Similarly, countries with robust economies and high spending on sports tend to have a more developed soccer market compared to others. The growing popularity of soccer, especially on a global scale, also has a significant impact on the market, driving up demand for players, sponsorships, and broadcast rights. Additionally, the increasing disposable income and the rise of a middle-class population in developing countries have resulted in a surge in demand for soccer-related merchandise and services, further driving market growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.