Market Insights Advertising & Media Sports

Baseball - Portugal

Portugal

Revenue in the Baseball market is projected to reach €1,519.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.64%, resulting in a projected market volume of €1,816.00k by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €2.68 in 2024.
In the Baseball market, the number of users is expected to amount to 728.2k users by 2029.
User penetration in the Baseball market will be at 5.5% in 2024.

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Analyst Opinion

The baseball market in Portugal is facing a stagnant growth rate, partially due to the niche nature of the sport within the country. Factors such as limited media coverage and a lack of popular merchandise and ticket sales are impacting the overall markets growth. However, with increasing interest in the sport and potential for development, there is room for growth in the future. Online platforms providing easy access to information and merchandise could also contribute to market growth.

Customer preferences: As the popularity of baseball continues to grow in Portugal, there has been a noticeable shift in consumer preferences towards incorporating technology into the sport. This trend is particularly evident in the use of digital tracking devices and analytics tools to enhance performance and strategy. Additionally, the rise of social media and live streaming platforms has provided fans with more access to games and player content, leading to a greater sense of community and engagement with the sport. This combination of digital integration and online connectivity reflects the evolving lifestyle of modern consumers and their desire for a more immersive and connected sports experience.

Trends in the market: In Portugal, the Baseball Market is experiencing a rise in digital ticketing, with more teams and venues adopting mobile ticketing platforms for a seamless and contactless experience. This trend is expected to continue, as it offers convenience and safety for fans. In the wider European market, there is a growing trend of using data analytics and technology to enhance player performance. This includes the use of wearables to track player movements and develop personalized training plans. These trends have significant implications for the industry, with potential for increased revenue and fan engagement.

Local special circumstances: In Portugal, the Baseball Market within the Sports Market is heavily influenced by the countrys strong history and tradition in the sport. The passion for the game is deeply rooted in the countrys culture, making it a popular pastime for both players and fans. Additionally, government policies and regulations encourage youth participation in sports, promoting the growth of the Baseball Market. Furthermore, Portugals geographic location and mild climate make it an attractive destination for international baseball tournaments, providing a boost to the markets growth. These unique factors contribute to the thriving Baseball Market in Portugal.

Underlying macroeconomic factors: The growth of the Baseball Market within the Sports Market in Portugal is influenced by macroeconomic factors such as technological advancements, the strength of the national economy, and government policies. As technology continues to rapidly advance, it opens up new opportunities for the baseball market in terms of innovative equipment, streaming services, and data analytics. Additionally, the overall financial stability of the country and its fiscal policies can have a significant impact on consumer spending and overall market performance. For example, a strong economy and government support for sports can lead to increased investment in baseball, while economic downturns may have the opposite effect. Furthermore, regulatory changes and investment in sports infrastructure can also heavily influence the growth of the baseball market in Portugal.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.