Market Insights Advertising & Media Sports

Cricket - Portugal

Portugal

Revenue in the Cricket market is projected to reach €424.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.05%, resulting in a projected market volume of €469.80k by 2029.
In global comparison, most revenue will be generated in India (€2,088.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €5.39 in 2024.
In the Cricket market, the number of users is expected to amount to 90.4k users by 2029.
User penetration in the Cricket market will be at 0.8% in 2024.

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Moneda

Analyst Opinion

The Cricket market in Portugal has seen a minimal decline in growth rate, impacted by factors such as limited popularity and competition with other sports. However, the market is expected to experience growth due to increasing interest in Cricket Media and convenience of online Ticket Sales. Rising health awareness among consumers also contributes to the markets potential growth.

Customer preferences: In Portugal, the Cricket Market within the Sports Market has witnessed a rise in demand for online viewing options and virtual tournaments, as consumers seek convenient and safe ways to stay connected with the sport. This trend is fueled by the growing preference for digital entertainment and connectivity, especially among younger demographics. Moreover, the integration of social media and live streaming has transformed the way cricket is consumed, allowing fans to engage and interact with their favorite teams and players in real-time.

Trends in the market: In Portugal, the Cricket Market is experiencing a surge in popularity as more people are being introduced to the sport through social media and professional leagues. This trend is expected to continue, with more schools and clubs offering cricket programs and tournaments. In the broader Sports Market, there is a growing trend of incorporating technology and data analytics to enhance player performance and fan engagement. This has led to the emergence of new businesses offering sports technology solutions, creating opportunities for industry stakeholders to innovate and grow their businesses. Additionally, there is a rise in collaborations between sports entities and technology companies to develop new products and services. This trend is indicative of the industrys increasing reliance on technological advancements and the potential for further growth and development in the future. As such, it is crucial for stakeholders in the Cricket Market to embrace this trend and adapt their strategies to stay competitive in the ever-evolving Sports market landscape.

Local special circumstances: In Portugal, the cricket market is relatively small compared to other European countries, but it is gaining popularity due to the countrys strong British influence and its location as a hub for international cricket events. Additionally, Portugals temperate climate and diverse terrain provide ideal conditions for the sport. However, unlike other markets, the cricket market in Portugal faces challenges due to the lack of local infrastructure and limited participation, as the sport is not deeply rooted in Portuguese culture. These factors shape the market in Portugal, making it unique and requiring targeted strategies for growth.

Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market is also influenced by macroeconomic factors such as the overall economic health of Portugal, global economic trends, and fiscal policies. With a strong economy and favorable fiscal policies, Portugal has seen an increase in demand for recreational sports and leisure activities, including cricket. Additionally, the countrys investment in sports infrastructure and facilities has also contributed to the growth of the cricket market. Furthermore, as the popularity of cricket continues to grow globally, Portugal is also benefiting from increased international participation and interest in the sport, potentially leading to a boost in tourism and revenue for the country.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.