Market Insights Advertising & Media Sports

Soccer - Italy

Italy

Revenue in the Soccer market is projected to reach €3.72bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.08%, resulting in a projected market volume of €4.33bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €164.60 in 2024.
In the Soccer market, the number of users is expected to amount to 17.7m users by 2029.
User penetration in the Soccer market will be at 38.5% in 2024.

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Analyst Opinion

The Soccer market in Italy is experiencing moderate growth, influenced by factors such as the increasing popularity of digital media and the convenience of online merchandise and ticket sales. Other factors, such as changing consumer spending habits and the impact of COVID-19, may be limiting the markets growth.

Customer preferences: As in other European countries, consumers in Italy have shown a growing interest in sustainable and eco-friendly products, including in the soccer market. This trend is driven by a rising awareness of environmental issues and a desire for more responsible consumption. As a result, sports brands are responding to this shift by introducing sustainable clothing lines and promoting eco-friendly practices in manufacturing. This trend is likely to continue as consumers prioritize sustainability in their purchasing decisions.

Trends in the market: In Italy, the Soccer Market within the Sports Market is experiencing a surge in mobile gaming, with more consumers turning to mobile devices for live streaming of matches and participation in virtual soccer leagues. Additionally, there is a trend towards incorporating virtual and augmented reality technology into soccer tournaments and fan experiences. This trend not only enhances fan engagement, but also presents new marketing and sponsorship opportunities for industry stakeholders. Furthermore, there is a growing demand for eco-friendly and sustainable sports products, causing companies to invest in eco-friendly materials and production processes.

Local special circumstances: In Italy, the Soccer Market holds a special place due to its rich history and cultural significance. The countrys passion for the sport is evident in its passionate fanbase and numerous local clubs. Additionally, regulations in Italy prioritize soccer, making it a major contributor to the countrys economy. Furthermore, the countrys geographical location in Europe allows for easy access to other major soccer markets, providing opportunities for partnerships and collaborations. These factors create a unique and vibrant soccer market in Italy, making it a hub for talent and innovation in the sports industry.

Underlying macroeconomic factors: The Soccer Market in Italy is heavily influenced by macroeconomic factors such as consumer spending, GDP growth, and government policies. For instance, factors such as rising disposable income and a growing middle class have led to increased spending on sports, including soccer. Additionally, the countrys strong football culture and historical success in the sport make it a highly attractive market for players, clubs, and sponsors. Furthermore, government policies and regulations, such as tax incentives, can impact the financial performance of soccer clubs and the overall growth of the market. Overall, a stable and growing economy, as well as supportive government policies, can foster a favorable environment for the growth of the Soccer Market in Italy, while economic downturns and unfavorable policies can hinder its expansion.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.