Market Insights Advertising & Media Sports

Cricket - Italy

Italy

Revenue in the Cricket market is projected to reach €3.57m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.44%, resulting in a projected market volume of €3.65m by 2029.
In global comparison, most revenue will be generated in India (€2,088.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €8.06 in 2024.
In the Cricket market, the number of users is expected to amount to 434.4k users by 2029.
User penetration in the Cricket market will be at 0.8% in 2024.

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Analyst Opinion

The Cricket market in Italy has been experiencing a negligible decline in growth, influenced by factors such as the digital transformation in sports media and online ticket sales. This trend is due to the increasing use of technology, shifting consumer preferences towards online services, and convenience of purchasing cricket tickets online. However, other factors such as the impact of COVID-19 on live events and the competition from other Sports markets may also be contributing to the markets growth rate.

Customer preferences: With the rise of social media and the influence of global sports celebrities, there has been a noticeable increase in interest and participation in cricket among young Italian consumers. This trend is also reflected in the demand for more interactive and engaging cricket experiences, such as virtual reality matches and fantasy cricket leagues. Additionally, there has been a growing demand for more affordable and accessible cricket equipment and merchandise, catering to a wider demographic of fans and players.

Trends in the market: In Italy, the Cricket Market within the Sports Market is experiencing a growth in popularity, particularly among younger demographics. The rise of social media and online streaming platforms has made the sport more accessible, allowing fans to engage and follow games in real-time. Simultaneously, the market is witnessing an increase in sponsorship deals and collaborations with major brands, elevating the sports visibility and commercial value. This trend is expected to continue, leading to a more diverse and globalized cricket market in Italy, with potential opportunities for industry stakeholders to tap into new markets and demographics.

Local special circumstances: Italy has a long-standing reputation for being passionate about sports, with a strong emphasis on football. However, in recent years, the popularity of cricket has been steadily growing in the country. This can be attributed to the increasing number of immigrants from cricket-playing nations, such as India and Pakistan, as well as the success of the Italian national team in international tournaments. Additionally, the countrys temperate climate and the availability of suitable cricket grounds have also contributed to the growth of the sport. However, one factor that differentiates the cricket market in Italy from others is the lack of government support and funding. This has caused challenges for the development of the sport, particularly at the grassroots level, as well as limited media coverage and exposure. As a result, the market dynamics for cricket in Italy are heavily influenced by the countrys unique cultural and regulatory circumstances, making it an interesting and evolving market to watch.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in Italy is largely influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. A strong national economy with a growing middle class and high consumer spending on sports is likely to fuel the growth of the Cricket Market. On the other hand, economic downturns and government policies that limit consumer spending may negatively impact the market. Additionally, investment in sports infrastructure, such as stadiums and training facilities, is crucial for the development of the Cricket Market in Italy.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.