Market Insights Advertising & Media Sports

Basketball - Italy

Italy

Revenue in the Basketball market is projected to reach €23.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.37%, resulting in a projected market volume of €21.50m by 2029.
In global comparison, most revenue will be generated in the United States (€8,751.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €11.81 in 2024.
In the Basketball market, the number of users is expected to amount to 2.2m users by 2029.
User penetration in the Basketball market will be at 3.3% in 2024.

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Analyst Opinion

The Italian Basketball market has seen slow growth, impacted by factors such as changing media consumption habits, availability of merchandise, and fluctuations in ticket sales. Increasing competition from other sports and lack of successful marketing strategies also contribute to the negligible growth rate. However, with the rise in popularity of social media and the digitalization of sports, there is potential for the market to experience an uptick in growth.

Customer preferences: The rise in popularity of basketball in Italy is reflected in the growing demand for high-performance training gear and equipment. In addition, the concept of wellness and fitness has become increasingly important in Italian culture, leading to a growing interest in basketball as a form of physical activity. Furthermore, the rise of social media has made it easier for fans to follow and engage with their favorite players and teams, highlighting a shift towards more digital and interactive forms of sports consumption. This trend is further supported by the consistent investment in modern facilities and technology within the Italian basketball industry.

Trends in the market: In Italy, the Basketball Market within the Sports Market is seeing a growing interest in virtual reality technology for training and performance analysis. This trend is being driven by the need for remote training and the desire for more data-driven approaches to improving performance. Additionally, there is a rising trend of using social media and influencer marketing to promote teams and players, as well as engaging with fans. This has implications for industry stakeholders, such as teams and leagues, to leverage these trends for fan engagement and revenue generation opportunities.

Local special circumstances: In Italy, the Basketball Market has a strong cultural significance, with the sport often referred to as pallacanestro and its popularity deeply rooted in the countrys history. Additionally, Italy boasts a highly competitive domestic league, the Lega Basket Serie A, which has drawn interest from international players and investors. Moreover, Italys strong infrastructure, with many arenas and training facilities, creates a fertile ground for the development of young talent. With a passionate fanbase and favorable regulations for sports investments, the Italian Basketball Market is poised for continued growth.

Underlying macroeconomic factors: The Basketball Market in Italy is strongly influenced by macroeconomic factors such as the overall economic health of the country, fiscal policies, and global economic trends. Countries with stable economic growth and favorable fiscal policies tend to see increased investment in sports industries, leading to the growth of the Basketball Market. Furthermore, the rise of digital media and technology has had a significant impact on the market, with the increased accessibility and popularity of online streaming and e-commerce platforms. As the world continues to become more interconnected, the global demand for basketball merchandise and events is also increasing, making it a lucrative market for international brands and investors. Overall, the stability of the Italian economy, favorable fiscal policies, and advancements in technology all play a crucial role in the growth and success of the Basketball Market in Italy.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.