Market Insights Advertising & Media Sports

Soccer - Denmark

Denmark

Revenue in the Soccer market is projected to reach €406.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.17%, resulting in a projected market volume of €475.10m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €322.10 in 2024.
In the Soccer market, the number of users is expected to amount to 1.4m users by 2029.
User penetration in the Soccer market will be at 21.2% in 2024.

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Analyst Opinion

The Soccer Market in Denmark has been experiencing stagnant growth, influenced by factors such as declining interest in traditional media, changes in consumer purchasing behavior for merchandise, and lower attendance at live games. This slow growth rate can be attributed to the increased availability of alternative entertainment options, economic factors, and the saturation of the market. These challenges require innovative strategies from businesses in the Soccer sub-markets to stay competitive and drive growth in the overall market.

Customer preferences: The rise of societal awareness and activism surrounding environmental issues has led to an increased demand for sustainable and eco-friendly products in the Danish Soccer Market. Consumers are now seeking options that align with their values and prioritize environmental impact, such as organic and biodegradable athletic wear. This trend is also driven by a growing appreciation for holistic wellness and a focus on minimizing the use of harmful chemicals and materials.

Trends in the market: In Denmark, the Soccer Market within the Sports Market is experiencing a surge in online streaming services for live games, catering to the growing number of fans who prefer to watch matches on their mobile devices. This trend is expected to continue as the popularity of mobile viewing increases. Additionally, there is a rise in the use of data analytics and technology in player recruitment and performance analysis. This is significant for industry stakeholders as it allows for more efficient team management and talent development. However, it also raises concerns over privacy and data protection.

Local special circumstances: In Denmark, the Soccer Market within the Sports Market is heavily influenced by the countrys strong emphasis on community and team sports. This, combined with the nations high standard of living and love for outdoor activities, has resulted in a highly competitive and popular soccer market. Additionally, Denmarks well-developed infrastructure and strong economy have contributed to a well-established and lucrative sports industry, creating opportunities for both local and international investors. Furthermore, government support and funding for sports has also played a vital role in the growth and success of the Soccer Market in Denmark.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Denmark is heavily influenced by macroeconomic factors such as consumer spending, government policies, and global economic trends. The countrys strong economy, low unemployment rates, and high disposable income of its citizens contribute to the growth of the Soccer Market. Furthermore, the governments support for sports, investment in infrastructure, and high participation rates in youth soccer programs maintain the demand for soccer products and services. Additionally, the rising popularity of womens soccer and the success of the Danish national team in international tournaments also play a significant role in the markets growth. However, uncertainties in the global economy, fluctuating exchange rates, and unstable political situations in some regions may pose challenges for the Soccer Markets performance in Denmark.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.