Market Insights Advertising & Media Sports

Basketball - Denmark

Denmark

Revenue in the Basketball market is projected to reach €3.78m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.37%, resulting in a projected market volume of €3.85m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €13.11 in 2024.
In the Basketball market, the number of users is expected to amount to 395.0k users by 2029.
User penetration in the Basketball market will be at 4.8% in 2024.

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Analyst Opinion

The Basketball market in Denmark is experiencing modest growth, influenced by factors such as the increased use of digital technologies, growing interest in health among consumers, and the ease of accessing online services. However, the growth rate remains stagnant due to factors like limited media coverage, lack of diverse merchandise options, and fluctuating ticket sales.

Customer preferences: As the popularity of basketball continues to rise in Denmark, there has been a notable increase in demand for athleisure and performance-enhancing clothing. This trend is driven by cultural preferences for casual and comfortable attire, as well as a growing interest in fitness and wellness. Additionally, there has been a rise in the popularity of online gaming and esports within the basketball community, reflecting a shift towards digital forms of entertainment and socialization. Furthermore, the influence of social media and influencer culture has led consumers to seek out specific brands and products endorsed by their favorite basketball players.

Trends in the market: In Denmark, the Basketball Market has seen a rise in the use of advanced data analytics and player tracking technology. This trend is significant as it allows coaches and players to better understand individual and team performance, identify strengths and weaknesses, and make data-driven decisions. It also has implications for industry stakeholders such as teams, sponsors, and equipment manufacturers who can use this data to improve player development, enhance fan engagement, and tailor products to specific player needs. Additionally, there is a growing trend towards sustainability in sports, with an emphasis on eco-friendly materials and practices. This trend is likely to continue, with increased focus on reducing carbon footprint and promoting ethical and environmentally responsible practices within the Basketball Market and the overall sports industry in Denmark.

Local special circumstances: In Denmark, basketball is not as popular as other sports such as football or handball. This can be attributed to the cultural influence of team sports in the country and the strong focus on youth development in those sports. Additionally, Denmarks smaller population and geographic size may limit the potential growth of the basketball market. However, the countrys strong health and wellness culture could create a niche market for basketball as a fitness and recreational activity. Furthermore, strict regulations and licensing requirements for professional sports leagues in Denmark may also impact the availability and success of the countrys basketball market.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Denmark is influenced by macroeconomic factors such as the countrys stable national economic health, government policies supporting sports development, and recent investments in basketball infrastructure. These factors have contributed to a growing interest in basketball, resulting in an increase in fan base, player participation, and overall market growth. Additionally, global trends such as the rising popularity of the sport, increased media coverage of tournaments, and technological advancements in basketball analytics have also positively impacted the market. However, the potential impact of economic downturns and potential changes in government policies on sports funding could impact the future growth of the Basketball Market in Denmark.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.