Market Insights Advertising & Media Sports

Soccer - Australia

Australia

Revenue in the Soccer market is projected to reach €328.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.88%, resulting in a projected market volume of €360.30m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,898.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €98.80 in 2024.
In the Soccer market, the number of users is expected to amount to 3.7m users by 2029.
User penetration in the Soccer market will be at 12.4% in 2024.

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Analyst Opinion

The Soccer market in Australia is facing minor growth due to factors such as digital media impacting traditional forms of soccer media, declining merchandise sales due to the rise of counterfeit products, and the availability of online ticket sales. Although the market is growing at a negligible rate, improvements in the accessibility and convenience of online services have the potential to drive growth in the future.

Customer preferences: The rise of social media and online streaming platforms has fuelled the demand for personalized and interactive soccer experiences. With the ease of access to live matches and behind-the-scenes content, consumers are now looking for more immersive and engaging ways to connect with their favorite teams and players. This has led to the emergence of virtual reality technologies and augmented reality applications in the soccer market, providing fans with a realistic and dynamic viewing experience. Additionally, the increasing diversity and multiculturalism of the Australian population has resulted in a growing interest in international soccer leagues, further boosting the demand for online soccer content and merchandise.

Trends in the market: In Australia, the Soccer Market within the Sports Market has seen a significant increase in the use of technology, such as virtual reality training and advanced data analytics, to enhance player performance and improve fan experience. This trend is expected to continue as the market becomes more competitive and demands for innovation increase. This has led to partnerships between sports organizations and technology companies, as well as an increase in the use of social media and streaming services to reach global audiences. These initiatives will not only benefit the industry, but also provide opportunities for greater fan engagement and revenue generation.

Local special circumstances: In Australia, the Soccer Market within the Sports Market has a unique geographical factor that sets it apart from other markets. Being a country with vast land and a smaller population compared to other soccer-dominant nations, the market is heavily concentrated in urban areas. This has led to the development of smaller, community-based clubs and leagues, compared to larger, professional clubs seen in Europe and South America. Additionally, the countrys cultural diversity and love for sports create a melting pot of fans and players from various backgrounds, adding a colorful and eclectic element to the market. This, coupled with strict regulations on player development and salary caps, greatly influences the overall dynamics and growth potential of the Soccer Market in Australia.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in Australia is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. The countrys strong economy and high disposable income contribute to the growth of the Sports market, including the soccer industry. Additionally, the governments support for sports, through funding and policies, has played a significant role in fostering a thriving market for soccer in Australia. Moreover, the increasing popularity of soccer globally and its potential for economic growth has prompted investments in infrastructure, facilities, and youth development programs, further boosting the markets performance. As the Sports market continues to expand, the soccer industry in Australia is expected to experience sustained growth, driven by favorable macroeconomic conditions and increasing demand for the sport.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.