Market Insights Advertising & Media Sports

Basketball - Australia

Australia

Revenue in the Basketball market is projected to reach €12.87m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.46%, resulting in a projected market volume of €11.96m by 2029.
In global comparison, most revenue will be generated in the United States (€8,751.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €12.38 in 2024.
In the Basketball market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Basketball market will be at 3.9% in 2024.

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Analyst Opinion

The Basketball market in the Sports Market in Australia has seen steady growth due to factors such as increasing popularity of the sport, growing fan base, and availability of digital platforms for accessing media and purchasing merchandise and tickets. However, the overall growth rate remains negligible, possibly due to external factors such as economic downturn and limited marketing efforts.

Customer preferences: Consumers in Australia are showing a growing interest in the Basketball Market within the Sports Market, with a particular focus on wellness and sustainability. As Australia is known for its love of the outdoors and its emphasis on leading a healthy lifestyle, the demand for environmentally friendly and socially responsible sporting products is on the rise. This includes a preference for locally-sourced and ethically-produced equipment, as well as a desire for sustainable training and workout methods, such as outdoor courts and group fitness classes in natural settings. This trend highlights a shift towards more conscious and mindful consumption within the Basketball Market, influenced by Australias cultural values of health and sustainability.

Trends in the market: In Australia, basketball has become increasingly popular among both male and female youth, leading to a rise in participation rates and viewing numbers. This trend has been attributed to the successful marketing strategies of major leagues and the increasing accessibility of the sport through digital media platforms. Additionally, the growth of the countrys population and the influence of top Australian NBA players have contributed to the increasing demand for basketball-related products and services. As a result, industry stakeholders are focusing on developing innovative products and services to cater to the growing demand and capitalize on this trend, including e-commerce platforms, virtual coaching and training programs, and merchandise collaborations with top players. This trajectory is expected to continue, providing lucrative opportunities for market players and further solidifying Australias position as an emerging basketball market.

Local special circumstances: In Australia, the basketball market is heavily influenced by the countrys long-standing love for the sport. The widespread popularity of basketball in Australia is due to its strong community focus and grassroots development programs. However, the countrys vast and sparse population presents challenges for the games growth and access to facilities in certain areas. Additionally, the cultural diversity in Australia also plays a role in shaping the market, as the sport is widely followed and played by people from diverse backgrounds. The countrys strict regulations on player recruitment and league structure also contribute to the unique dynamics of the basketball market in Australia.

Underlying macroeconomic factors: The Basketball Market within the Sports Market in Australia is heavily influenced by macroeconomic factors such as the countrys economic health, global economic trends, fiscal policies, and other relevant financial indicators. Australias strong and stable economic growth, favorable regulatory environment, and investments in sports infrastructure have contributed to the growth of the Basketball Market. Additionally, the increasing popularity of the sport in the country, along with the rise in disposable income and the countrys strong sports culture, has also driven the demand for basketball products and services. On a global scale, the growing global interest in basketball, especially in the Asia-Pacific region, presents significant opportunities for the Australian basketball market to expand and attract investments.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.