Contacto
Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)
The AR & VR market in Australia has been experiencing significant growth in recent years, driven by customer preferences for immersive experiences and advancements in technology.
Customer preferences: Customers in Australia are increasingly seeking immersive and interactive experiences, which is driving the demand for AR and VR technologies. These technologies offer a unique and engaging way to experience content, whether it's in the gaming, entertainment, or educational sectors. The ability to transport users to virtual worlds and enhance their real-world experiences is highly appealing to consumers. Additionally, the younger generation in Australia is particularly drawn to AR and VR, as they have grown up in a digital age and are more open to embracing new technologies.
Trends in the market: One of the key trends in the AR & VR market in Australia is the increasing adoption of these technologies in various industries. For example, in the gaming industry, virtual reality headsets are becoming more popular, allowing gamers to fully immerse themselves in virtual worlds. In the healthcare sector, AR is being used for medical training and surgical simulations, providing a safe and realistic environment for practitioners to practice their skills. The education sector is also embracing AR and VR, with virtual field trips and interactive learning experiences becoming more common. Another trend in the market is the development of more affordable and accessible AR and VR devices. As technology advances, the cost of these devices is decreasing, making them more accessible to a wider range of consumers. This affordability, coupled with the increasing availability of content and applications, is driving the adoption of AR and VR technologies in Australia.
Local special circumstances: Australia's strong gaming industry is contributing to the growth of the AR & VR market. The country has a thriving game development scene, with many local studios creating innovative and immersive experiences. This has led to the development of a strong ecosystem for AR and VR technologies, with local talent and expertise driving the industry forward.
Underlying macroeconomic factors: Australia's strong economy and high disposable income levels are supporting the growth of the AR & VR market. As consumers have more disposable income, they are more willing to invest in new technologies and experiences. Additionally, Australia's strong education and healthcare sectors are driving the adoption of AR and VR technologies in these industries. The government's focus on innovation and technology is also creating a favorable environment for the development and adoption of AR and VR in the country. In conclusion, the AR & VR market in Australia is experiencing significant growth due to customer preferences for immersive experiences, advancements in technology, and the country's strong gaming industry. The increasing adoption of AR and VR in various industries, the development of more affordable devices, and Australia's favorable macroeconomic factors are all contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.Additional notes:
The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).Lu - vi, 9:30 - 17:00 h (CET)
Lu - vi, 9:00 - 18:00 h (EST)
Lu - vi, 9:00 - 17:00 h (SGT)
Lu - vi, 10:00 - 18:00 h (JST)
Lu - vi, 9:30 - 17:00 h (GMT)
Lu - vi, 9:00am-6:00pm (EST)