Market Insights Advertising & Media AR & VR

AR Advertising - Australia

Australia

In Australia, revenue in the AR Advertising market market is projected to reach €94.9m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.09%, leading to a projected market volume of €146.6m by 2029.
Despite this growth, it is noteworthy that most revenue is generated the United States, which is projected to have a market volume of €1,123.0m in 2024.
Australia's AR advertising market is witnessing a surge in innovative campaigns, driven by heightened consumer engagement and a growing emphasis on immersive brand experiences.

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Analyst Opinion

The AR Advertising market in Australia is experiencing steady growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Australia are increasingly embracing AR Advertising due to its interactive and engaging nature. AR Advertising allows consumers to have a more immersive experience with brands and products, which resonates well with the tech-savvy Australian population. Additionally, customers appreciate the personalized and targeted nature of AR Advertising, as it allows them to receive relevant content and offers based on their preferences and interests.

Trends in the market: One of the key trends in the AR Advertising market in Australia is the integration of AR technology with mobile devices. With the widespread adoption of smartphones and tablets, advertisers are leveraging AR capabilities to reach consumers on their preferred devices. This trend is further fueled by the growing popularity of mobile apps that incorporate AR features, providing a seamless and convenient user experience. Another trend in the market is the use of AR Advertising in the retail sector. Australian retailers are utilizing AR technology to enhance the shopping experience, allowing customers to virtually try on clothes, visualize furniture in their homes, or see how products would look in different settings. This trend is driven by the desire to provide a more interactive and immersive shopping experience, as well as the need to differentiate from online competitors.

Local special circumstances: Australia's strong digital infrastructure and high smartphone penetration rate contribute to the growth of the AR Advertising market. With reliable internet connectivity and a tech-savvy population, advertisers have a favorable environment to implement AR Advertising campaigns. Furthermore, Australia's multicultural society provides opportunities for targeted and localized AR Advertising campaigns that cater to specific ethnic communities.

Underlying macroeconomic factors: The growing AR Advertising market in Australia is also influenced by underlying macroeconomic factors. Australia has a stable economy and a strong advertising industry, which provides a conducive environment for investment and innovation in AR Advertising. Additionally, the country's high disposable income levels and consumer spending contribute to the demand for AR Advertising, as advertisers seek to capture the attention and purchasing power of Australian consumers. In conclusion, the AR Advertising market in Australia is experiencing growth and development due to customer preferences for interactive and personalized experiences, trends in the market such as the integration of AR technology with mobile devices and its application in the retail sector, local special circumstances including Australia's digital infrastructure and multicultural society, and underlying macroeconomic factors such as a stable economy and high consumer spending. As AR Advertising continues to evolve and become more sophisticated, it is expected to play an increasingly prominent role in the Australian advertising landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).