Market Insights Advertising & Media Sports

Baseball - Australia

Australia

Revenue in the Baseball market is projected to reach €2.58m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.51%, resulting in a projected market volume of €2.92m by 2029.
In global comparison, most revenue will be generated in the United States (€9,145.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €2.93 in 2024.
In the Baseball market, the number of users is expected to amount to 1,088.0k users by 2029.
User penetration in the Baseball market will be at 3.3% in 2024.

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Analyst Opinion

The Baseball market in Australia is experiencing slow growth, likely due to factors such as saturation in the Baseball Media, Merchandise, and Ticket Sales sub-markets, as well as low consumer interest and alternative forms of entertainment. This is reflected in the markets negligible growth rate, which is largely impacted by these factors.

Customer preferences: With the rising prevalence of streaming services such as MLB TV and increased access to international leagues, Australian consumers are increasingly turning to baseball as a popular sport. Additionally, the sports reputation for fostering a strong community and emphasis on team loyalty has also appealed to younger demographics. This shift is also reflected in the growing popularity of baseball-oriented events and experiences, including fantasy baseball leagues and baseball-themed bars. As a result, the baseball market in Australia is experiencing a surge in demand for merchandise and fan engagement opportunities.

Trends in the market: In Australia, the Baseball Market is experiencing a surge in the use of technology, with new apps and digital platforms being developed to enhance fan engagement and improve player performance. Additionally, there is a growing trend of incorporating data analytics in scouting and player development, similar to the trends seen in Major League Baseball in the United States. This trajectory towards digitalization not only provides opportunities for growth and innovation in the industry, but also presents challenges for traditional methods and stakeholders who must adapt to these changes in order to remain competitive.

Local special circumstances: In Australia, the Baseball Market is heavily influenced by the countrys deep love for sports and outdoor activities. The cultural importance placed on athleticism and competition drives the popularity of baseball as a recreational and professional sport. Additionally, Australias favorable climate allows for year-round baseball opportunities, making it an attractive market for international players and events. Furthermore, the governments support for sports and investments in sports infrastructure contribute to the growth of the Baseball Market in Australia.

Underlying macroeconomic factors: The Australian Baseball Market is strongly influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The growth of the market is bolstered by the countrys strong economic performance and stable investment environment. Additionally, the rising popularity of baseball in Australia, driven by its similarities with the countrys national sport of cricket, has also contributed to the growth of the market. Furthermore, increased government support and investment in sports infrastructure, including baseball facilities, has created a conducive environment for the market to prosper. With a growing population and a strong fan base for the sport, the Baseball Market in Australia is expected to continue its upward growth trajectory.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.