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Gaming Hardware - Australia

Australia

In Australia, revenue in the Gaming Hardware market market is projected to reach €2.01bn in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.16%, leading to a projected market volume of €2.84bn by 2029.
In the Australian Gaming Hardware market market, the number of users is anticipated to reach 2.1m users by 2029.
User penetration is forecasted to be 6.5% in 2024 and is expected to increase to 7.4% by 2029.
The average revenue per user (ARPU) in Australia is projected to amount to €1.15k.
In a global context, it is noteworthy that most revenue will be generated China, where it is expected to reach €30,560.00m in 2024.
In Australia, the gaming hardware market is witnessing a surge in demand for high-performance components, driven by an increasing interest in competitive gaming and esports.

Key regions: Germany, United Kingdom, China, United States, Japan

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Analyst Opinion

The Gaming Hardware market in Australia has been experiencing significant growth in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customer preferences play a crucial role in the development of the Gaming Hardware market in Australia. There is a growing demand for high-performance gaming hardware among Australian consumers, who are increasingly looking for immersive gaming experiences. This has led to a surge in the sales of gaming consoles, gaming PCs, and gaming accessories in the country. Additionally, there is a preference for gaming hardware that offers advanced features such as virtual reality (VR) capabilities, high-resolution displays, and faster processing speeds.

Trends in the market: One of the key trends in the Gaming Hardware market in Australia is the increasing popularity of eSports. eSports refers to competitive video gaming, where professional gamers compete against each other in tournaments. The rise of eSports has created a demand for high-quality gaming hardware among both professional gamers and enthusiasts. This trend has led to the growth of gaming hardware sales, as gamers seek to upgrade their equipment to gain a competitive edge. Another trend in the market is the growing adoption of mobile gaming. With the increasing popularity of smartphones and tablets, more Australians are turning to mobile devices for gaming. This has led to a rise in the demand for gaming smartphones and gaming accessories that enhance the mobile gaming experience. As a result, gaming hardware manufacturers are expanding their product offerings to cater to the mobile gaming segment.

Local special circumstances: Australia has a strong gaming culture, with a large number of avid gamers and gaming communities. This has created a favorable environment for the growth of the Gaming Hardware market. The country also has a well-developed retail infrastructure, with a wide range of gaming hardware available in both physical stores and online platforms. This accessibility has contributed to the increasing adoption of gaming hardware among Australian consumers.

Underlying macroeconomic factors: The overall economic growth and disposable income levels in Australia have also played a role in the development of the Gaming Hardware market. As the economy continues to grow, consumers have more purchasing power, which they are willing to spend on gaming hardware. Additionally, the increasing availability of affordable gaming hardware options has made it more accessible to a wider range of consumers. In conclusion, the Gaming Hardware market in Australia is witnessing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing demand for high-performance gaming hardware, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.