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eBooks - Australia

Australia

In Australia, revenue in the eBooks market is projected to reach €181.40m in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 0.07%, leading to a projected market volume of €182.00m by 2029.
The number of readers in Australia's eBooks market is expected to reach 3.7m users by 2029.
User penetration in Australia is forecasted to be 13.1% in 2024 and is expected to rise to 13.2% by 2029.
The average revenue per user (ARPU) in Australia is expected to be €51.77.
In a global context, the majority of revenue will be generated the United States, with a figure of €4,897.00m in 2024.
In the year 2023, a share of 35.8% of users in Australia belongs to the High income income group.
Additionally, in 2023, a share of 53.6% of users in Australia is Male.
In Australia, the eBook market is witnessing a significant shift toward enhanced interactivity and multimedia content, catering to evolving consumer preferences for immersive reading experiences.

Key regions: China, Japan, France, Asia, India

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Analyst Opinion

The eBooks market in Australia has seen significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading devices.

Customer preferences: One of the main reasons for the growth of the eBooks market in Australia is the increasing preference for digital reading among customers. With the rise of smartphones, tablets, and e-readers, consumers are finding it more convenient to read books digitally. This allows them to carry multiple books in one device and access their reading material anytime, anywhere. Additionally, the ability to adjust font size and brightness makes reading easier for people with visual impairments.

Trends in the market: The eBooks market in Australia has been witnessing a shift towards self-publishing and independent authors. This trend can be attributed to the ease of publishing and distribution offered by digital platforms. Independent authors can now bypass traditional publishing houses and directly reach their target audience through online platforms like Amazon Kindle Direct Publishing. This has opened up opportunities for new and niche authors, leading to a wider variety of books available in the market. Another trend in the eBooks market in Australia is the increasing popularity of subscription-based services. Platforms like Kindle Unlimited and Scribd offer unlimited access to a wide range of eBooks for a fixed monthly fee. This model appeals to avid readers who consume a large number of books and provides them with a cost-effective way to access a vast library of titles.

Local special circumstances: Australia's vast geographical size and relatively small population have made it challenging for traditional bookstores to reach customers in remote areas. However, the rise of eBooks has helped overcome this barrier. Digital books can be easily downloaded and accessed from anywhere, making them particularly appealing to customers in rural and remote areas of Australia.

Underlying macroeconomic factors: The increasing adoption of digital reading in Australia can also be attributed to the country's high internet penetration rate and advanced telecommunications infrastructure. Australia has one of the highest internet penetration rates in the world, with a large percentage of the population having access to high-speed internet. This enables customers to easily download eBooks and access online platforms for purchasing and reading digital books. Furthermore, the affordability of e-readers and tablets has also contributed to the growth of the eBooks market in Australia. As the prices of these devices continue to decline, more consumers are able to afford them, leading to a larger customer base for eBooks. In conclusion, the eBooks market in Australia is experiencing significant growth due to changing customer preferences, the rise of self-publishing and independent authors, the popularity of subscription-based services, and the country's advanced telecommunications infrastructure. These factors, combined with the affordability of digital reading devices, have created a favorable environment for the development of the eBooks market in Australia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.