Market Insights Advertising & Media Media

Cinema - Denmark

Denmark

In Denmark, revenue in the Cinema market is projected to reach €297.80m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.18%, resulting in a projected market volume of €348.30m by 2029.
By 2029, the number of viewers in the Cinema market in Denmark is expected to amount to 3.6m users.
User penetration in Denmark will be 56.2% in 2024 and is anticipated to hit 60.1% by 2029.
Furthermore, the average revenue per viewer in Denmark is expected to amount to €89.25.
In a global comparison, most revenue in the Cinema market will be generated the United States, with a projection of €19,250.00m in 2024.
In Denmark, the cinema market is witnessing a resurgence in local film production, reflecting a growing demand for culturally resonant storytelling among audiences.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: One of the key factors driving the growth of the Cinema market in Denmark is the changing preferences of customers. In recent years, there has been a shift towards experiences and entertainment, with people seeking out unique and immersive experiences. Going to the cinema provides an opportunity for people to escape from their daily routines and immerse themselves in the world of movies. Additionally, the availability of a wide variety of movies catering to different genres and tastes has also contributed to the growing popularity of cinemas in Denmark.

Trends in the market: One of the prominent trends in the Cinema market in Denmark is the rise of premium cinema experiences. Cinemas are increasingly offering luxurious seating options, state-of-the-art sound systems, and high-quality projection technologies to enhance the movie-watching experience. This trend is driven by the desire of customers for a more immersive and comfortable experience. Furthermore, cinemas are also incorporating technology into their offerings, such as online ticket booking systems and mobile apps, to make the movie-going experience more convenient for customers.

Local special circumstances: Denmark has a strong film industry, with a rich history of producing critically acclaimed movies. This has created a strong local demand for watching Danish films in cinemas. Additionally, Denmark has a high level of disposable income and a relatively small population, which creates a favorable environment for the growth of the Cinema market. The Danish government also provides support to the film industry through various initiatives and subsidies, which further contributes to the growth of the market.

Underlying macroeconomic factors: The growth of the Cinema market in Denmark is also influenced by underlying macroeconomic factors. Denmark has a stable economy and a high standard of living, which allows people to spend more on leisure activities such as going to the cinema. Furthermore, the country has a strong tourism industry, attracting a large number of international visitors who also contribute to the growth of the Cinema market. The presence of a well-developed infrastructure, including a network of cinemas across the country, also makes it easier for people to access and enjoy movies in Denmark. In conclusion, the Cinema market in Denmark is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for unique and immersive experiences, the rise of premium cinema offerings, the strong local film industry, and the favorable economic conditions in Denmark are all contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.