Market Insights Advertising & Media Media Cinema

Cinema Concessions - Denmark

Denmark

In Denmark, revenue in the Cinema Concessions market market is projected to reach €140.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.82%, resulting in a projected market volume of €161.20m by 2029.
In the Cinema Concessions market market withDenmark, the number of viewers is expected to amount to 3.6m users by 2029.
User penetration will be 56.2% in 2024 and is expected to hit 60.1% by 2029.
The average revenue per viewer in Denmark is expected to amount to €42.06.
In global comparison, most revenue will be generated the United States (€9,071.00m in 2024).
In Denmark, the cinema concessions market is increasingly prioritizing sustainable and locally sourced snacks, reflecting a broader commitment to environmental consciousness among consumers.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Denmark has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Denmark have been shifting towards a more premium and experiential cinema experience. Customers are increasingly looking for unique and immersive experiences when they go to the movies, and this includes their choices in concessions. They are willing to pay a premium for high-quality snacks and beverages that enhance their overall cinema experience. This has led to an increase in demand for gourmet popcorn, artisanal chocolates, and craft beers, among other premium concessions. Trends in the market reflect this shift towards premium offerings. Cinemas in Denmark are expanding their concessions menus to include a wider range of high-quality and gourmet options. They are partnering with local food and beverage producers to offer unique and locally sourced products. This not only meets customer demand for premium concessions, but also supports local businesses and promotes sustainability. Additionally, cinemas are investing in innovative technologies to enhance the concessions experience, such as self-service kiosks and mobile ordering apps. These technologies improve efficiency and convenience for customers, while also increasing sales for cinema operators. Local special circumstances in Denmark also contribute to the development of the Cinema Concessions market. Denmark has a strong food culture and a high level of disposable income, which makes it a favorable market for premium concessions. The Danish population is known for its appreciation of high-quality and organic products, and this extends to the cinema experience as well. Cinemas in Denmark have recognized this demand and are catering to it by offering a wide range of premium and organic concessions. Underlying macroeconomic factors also play a role in the growth of the Cinema Concessions market in Denmark. The Danish economy has been performing well in recent years, with low unemployment rates and a stable GDP growth. This has led to increased consumer spending and a willingness to indulge in premium experiences, including concessions at the cinema. The strong economy has also provided cinema operators with the financial stability to invest in improving their concessions offerings and infrastructure. In conclusion, the Cinema Concessions market in Denmark is developing in response to changing customer preferences for premium and experiential offerings. Cinemas are expanding their concessions menus and investing in innovative technologies to enhance the overall cinema experience. Local special circumstances, such as Denmark's strong food culture and high disposable income, contribute to the demand for premium concessions. The underlying macroeconomic factors of a strong economy and increased consumer spending further support the growth of the Cinema Concessions market in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.