Market Insights Advertising & Media Media

Cinema - Belgium

Belgium

In Belgium, revenue in the Cinema market is projected to reach €229.70m in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.69%, leading to a projected market volume of €275.30m by 2029.
By 2029, the number of viewers in the Cinema market in Belgium is expected to total 3.5m users.
User penetration in this sector will be 27.2% in 2024 and is forecasted to rise to 29.4% by 2029.
The average revenue per viewer in Belgium is expected to reach €72.17.
In a global context, the majority of revenue will be generated the United States, with an expected figure of €19,450.00m in 2024.
In Belgium, the cinema market is increasingly embracing digital innovation, enhancing viewer experiences and reshaping traditional film distribution methods.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in Belgium has been steadily growing over the past few years, with an increasing number of people visiting cinemas to watch movies on the big screen.

Customer preferences: Belgian customers have shown a strong preference for watching movies in cinemas rather than at home. This can be attributed to the immersive experience that cinemas offer, with their large screens, comfortable seating, and high-quality audiovisual systems. Additionally, cinemas often provide a social setting where friends and family can gather to enjoy a movie together.

Trends in the market: One of the key trends in the Belgian cinema market is the rise of premium cinema experiences. Many cinemas now offer luxury seating options, such as reclining chairs or sofas, as well as premium food and beverage services. These premium experiences cater to customers who are willing to pay a higher price for added comfort and convenience. Another trend in the market is the increasing popularity of alternative content screenings. Cinemas are now hosting live broadcasts of events such as theater performances, concerts, and sporting events, providing customers with a unique and diverse range of entertainment options. This trend has helped to attract a wider audience to cinemas, beyond just moviegoers.

Local special circumstances: Belgium has a rich cinema culture, with a long history of producing and supporting local films. The country has a strong network of independent cinemas that showcase both domestic and international films. This support for local cinema has created a loyal customer base that actively seeks out and supports Belgian films. Additionally, Belgium is known for its film festivals, such as the Brussels International Film Festival and the Ghent International Film Festival. These festivals attract both local and international filmmakers, further promoting the cinema industry in the country.

Underlying macroeconomic factors: The strong growth of the cinema market in Belgium can be attributed to several underlying macroeconomic factors. Firstly, the country has a relatively high disposable income, allowing people to spend more on leisure activities such as going to the cinema. Secondly, Belgium has a well-developed infrastructure for the cinema industry, with a large number of modern multiplexes located across the country. This makes cinemas easily accessible to a wide audience, further driving the growth of the market. Finally, the increasing availability of international films and the rise of streaming platforms have also contributed to the growth of the cinema market in Belgium. While streaming platforms offer convenience and a wide range of content, many customers still prefer the cinematic experience and the opportunity to watch movies on the big screen. In conclusion, the Cinema market in Belgium is experiencing steady growth due to customer preferences for the immersive cinema experience, the rise of premium cinema experiences, and the increasing popularity of alternative content screenings. The local special circumstances, such as the country's strong cinema culture and support for local films, further contribute to the growth of the market. Underlying macroeconomic factors, such as high disposable income and a well-developed cinema infrastructure, also play a significant role in driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.