Market Insights Advertising & Media Media

TV & Video - Belgium

Belgium

In Belgium, revenue in the TV & Video market market is projected to reach €2.81bn in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 1.65%, which will result in a projected market volume of €3.05bn by 2029.
The largest market within the market is Traditional TV & Home Video, anticipated to have a market volume of €1.92bn in 2024.
In a global context, the majority of revenue will be generated the United States, which is expected to reach €259.90bn in 2024.
In Belgium's TV & Video market market, the number of users is projected to amount to 10.6m users by 2029.
User penetration in this market is expected to be at 87.8% in 2024.
Additionally, the average revenue per user (ARPU) in Belgium is projected to amount to €272.70 in 2024.
In Belgium, the rising popularity of streaming platforms is reshaping the traditional TV landscape, prompting broadcasters to innovate and diversify their content offerings.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in Belgium has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Belgian consumers have shown a strong preference for streaming services and on-demand content, as they seek more flexibility in their viewing habits. The convenience of being able to watch their favorite shows and movies at any time and on any device has made streaming platforms increasingly popular. This shift in consumer behavior has led to a decline in traditional television subscriptions, as more people opt for online streaming services. Additionally, there is a growing demand for high-quality content, including original programming and exclusive shows, which has further fueled the popularity of streaming services.

Trends in the market: One of the key trends in the TV & Video market in Belgium is the rise of local streaming platforms. While international streaming giants like Netflix and Amazon Prime Video have a strong presence in the country, there is also a growing number of local players entering the market. These platforms offer a mix of local and international content, catering to the preferences of Belgian viewers. This trend is driven by the desire for more localized content and the need to support local talent and productions. Another trend in the market is the increasing adoption of smart TVs and connected devices. These devices enable seamless integration with streaming services and provide a more immersive viewing experience. As the availability and affordability of smart TVs and connected devices increase, more Belgian consumers are upgrading their home entertainment systems to enjoy the benefits of these technologies.

Local special circumstances: Belgium is a multilingual country with three official languages: Dutch, French, and German. This linguistic diversity has an impact on the TV & Video market, as content needs to be available in different languages to cater to the preferences of different regions. Local streaming platforms and broadcasters have to invest in creating content in multiple languages to appeal to a wider audience. This creates opportunities for content creators and production companies to cater to the diverse linguistic needs of the Belgian market.

Underlying macroeconomic factors: The strong economic growth in Belgium has contributed to the growth of the TV & Video market. As disposable incomes increase, more consumers are able to afford streaming subscriptions and invest in high-quality home entertainment systems. Additionally, the government's focus on improving digital infrastructure and connectivity has made it easier for consumers to access streaming services and enjoy a seamless viewing experience. In conclusion, the TV & Video market in Belgium is evolving to meet the changing preferences of consumers. The rise of streaming services and on-demand content, the adoption of smart TVs and connected devices, and the localization of content are key trends driving the market. The linguistic diversity of the country and the strong macroeconomic factors also play a role in shaping the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.