Market Insights Advertising & Media Media

TV & Video - United Kingdom

United Kingdom

Revenue in the TV & Video market is projected to reach €30.93bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.70%, resulting in a projected market volume of €33.65bn by 2029.
The largest market is Traditional TV & Home Video with a market volume of €16.22bn in 2024.
In global comparison, most revenue will be generated in the United States (€259.20bn in 2024).
In the TV & Video market, the number of users is expected to amount to 70.7m users by 2029.
User penetration in the TV & Video market is expected to be at 101.4% in 2024.
The average revenue per user (ARPU) is projected to amount to €448.90 in 2024.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in United Kingdom has been experiencing significant growth in recent years. Customer preferences have shifted towards streaming services and on-demand content, leading to a decline in traditional TV viewership. This trend can be attributed to several factors, including the increasing availability of high-speed internet and the growing popularity of smartphones and other mobile devices.

Customer preferences: In the United Kingdom, consumers are increasingly favoring streaming services over traditional TV. This shift can be attributed to the convenience and flexibility offered by streaming platforms, which allow viewers to watch their favorite shows and movies at their own convenience. Additionally, the rise of on-demand content has provided viewers with a wide range of options, allowing them to choose from a vast library of movies, TV shows, and documentaries.

Trends in the market: One of the key trends in the TV & Video market in the United Kingdom is the growth of subscription-based streaming services. Platforms such as Netflix and Amazon Prime Video have gained significant popularity, offering a wide range of content to subscribers. These services have not only disrupted the traditional TV market but have also led to the emergence of new players in the industry, such as Disney+ and Apple TV+. Another trend in the market is the increasing popularity of smart TVs. These televisions are equipped with built-in internet connectivity and streaming capabilities, allowing viewers to access their favorite streaming services directly from their TV sets. This trend has been driven by the growing adoption of high-speed internet and the desire for a seamless viewing experience.

Local special circumstances: The United Kingdom has a highly competitive TV & Video market, with a wide range of players vying for market share. This competition has led to increased innovation and investment in content production, resulting in a diverse range of programming options for viewers. Additionally, the strong presence of British broadcasters, such as the BBC and ITV, has contributed to the popularity of local content in the market.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the TV & Video market in the United Kingdom. The increasing availability of high-speed internet has made streaming services more accessible to a larger portion of the population. Additionally, the growing popularity of smartphones and other mobile devices has allowed viewers to consume content on the go, further driving the demand for streaming services. In conclusion, the TV & Video market in the United Kingdom is experiencing significant growth, driven by customer preferences for streaming services and on-demand content. The rise of subscription-based streaming platforms and the increasing popularity of smart TVs have been key trends in the market. Additionally, the competitive landscape and the presence of strong local broadcasters have contributed to the market's development. The underlying macroeconomic factors, such as the availability of high-speed internet and the popularity of mobile devices, have also played a significant role in shaping the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.